StrongMail, a leading provider of online marketing solutions for email and social media, today announced record 2010 revenue and key product and customer growth milestones that exceeded annual projections. Record revenue for Q4 2010 marked the 11th consecutive quarter of record sales, as the company continued to attract Fortune 2000 brands, such as AT&T Interactive, Cisco Systems, IHG (InterContinental Hotels Group), Mercedes-Benz USA and Vonage.
“2010 was an exciting year for StrongMail, as we successfully executed the acquisitions, partnerships and product direction that has enabled us to push the boundaries for what marketers can expect from a multi-channel marketing service provider”
.Launch of StrongMail’s Agency
Launching StrongMail’s Agency with the acquisition of interactive and social CRM agencies Magnetik and Conversa Marketing enabled the company to expand its social media marketing customer base with Boston Apparel Group, Castrol, Omaha Steaks and other top brands. Offering a full suite of creative, email and social media services, StrongMail’s Agency is helping brands like FINS.com from The Wall Street Journal, People Magazine and Travelocity, improve the performance of their online marketing programs.
Launch of StrongMail Social Studio®
In March 2010, StrongMail launched Social Studio®, the industry’s first social media platform that enabled marketers to engage their brand influencers in social channels with detailed performance measurement and analytics. Continuing to drive social media marketing innovation, StrongMail added multiple usability and feature enhancements, including new features for the creation of social network sharing widgets, referral programs and out-of-the-box targeting of offers to influential audience segments. The Social Direct social media analytics and campaign management solution now includes automation of RSS feeds and content customization, making it easier for social media marketers to monitor conversations, build and launch campaigns and track performance of social media campaigns.
Message Studio Enhancements
In several releases over the course of 2010, StrongMail introduced innovations in the area of campaign optimization, social media marketing and high-performance messaging. In early 2010, StrongMail integrated real-time email testing into StrongMail Message Studio®, its comprehensive email marketing system, with the addition of Campaign Optimizer. This powerful feature enables marketers to maximize campaign response and revenue with integrated multivariate testing and automated winning offer selection. StrongMail also enhanced its enterprise-grade campaign management solution with real-time visibility into all mailing performance metrics and integrated leading viral marketing capabilities that enable automatic retargeting of brand influencers.
New Distribution Channels
In addition to reaching its 500 customer milestone, StrongMail extended its proven email and social media solutions to small and medium-sized businesses (SMBs) in North America via its partnership with Net Atlantic, which has resulted in companies like Cyclogram Media, KnowledgeAdvisors and TheraBreath, benefiting from StrongMail’s online marketing technology. StrongMail also expanded its presence in the APAC market in 2010 through its strategic partnership with XCOM Media, which has led to key regional customer acquisitions.
Daily Deal Delivery Technology
Receiving multiple patents in 2010, StrongMail’s powerful and sophisticated email delivery technology continues to lead the online marketing industry. Its unique ability to deliver millions of customized emails in a matter of minutes has made it a popular solution for daily deal sites like HauteLook, Privalia and FamilyFinds to reach all of their customers with personalized sale announcements during the same 10-minute window every day.
Enhancing the Customer Experience
StrongMail made key investments in client service and product development by strengthening its executive team with Tal Nathan from Epsilon and Scott Ollivier from Responsys, who collectively have decades of experience helping customers with email marketing technology and services. Demonstrating its commitment to customer service, StrongMail launched its Spark online community, providing real-time access to StrongMail experts and industry peers. The thriving community has grown exponentially, with near total adoption by StrongMail’s customers.
“2010 was an exciting year for StrongMail, as we successfully executed the acquisitions, partnerships and product direction that has enabled us to push the boundaries for what marketers can expect from a multi-channel marketing service provider,” said Sam Cece, CEO of StrongMail. “The future of online marketing lies in the ability to fully leverage customer data to send relevant offers via the right channel and at the right stage of the customer lifecycle, and that’s exactly what our unique combination of products and services provide.”