The Role

Harvey Nichols is recognized as a leading luxury retailer in its respective markets and renowned for the depth and breadth of its exclusive fashion merchandise.
True to its DNA Harvey Nichols will reveal a hand-picked selection of international designers, offering a wardrobe extravaganza ranging from casual to creative and upscale, to opulence and luxury.
In a glamorous environment, we willآ take the legwork and uncertainty out of shopping by selecting the ‘best of brands’ for the consumer.آ The PR & Social Media Executive is responsible for the execution of PR and Media Plans under the supervision of the Brand Marketing Managerآ with regards to media relations, press releases, PR shoots, customer care comunications, online websites, campaigns and social media.آ This includes PR, events, reports and analysis.


* Provide functional expertise and execute functional responsibilities
* Distribute approved corporate content to online journalists, bloggers and online media sites
* Build relationships with online influencers under the direction of the line manager
* Assist in developing strategic and operational plans, manage executions and measure results.
* Prepare analysis of brand online coverage using appropriate evaluation and monitoring tools
* Ensure all social media initiatives are aligned with Alshaya’s online corporate profile and Corporate Communications guidelines
* Support theآ Brand andآ Alshayaآ in optimizingآ PR andآ social media activity
* Ensure all activity is delivered in line with Alshaya’s Vision & Values
* Work alongside internal and external communications colleagues to deliver communication initiatives

* University Graduate with relevant qualification or work experience
* 2-3 years experience in similar role
* Background of working both at a corporate level
* Previous experience working at brand level preferred
* Expert knowledge of PR and Social Networking channels
* Excellent verbal and written communication skills
* Fluent in English (spoken and written)
* Organized, structured and creative thinker with ability to prioritize
* Effective project manager, able to multi-task

About the Company

M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids, P.F. Chang’s, Office Depot and Boots. The company operates 2,200 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Service, Optics, Pharmacy, Office Supplies and Home Furnishings.

Alshaya’s stores can currently be found in 19 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia, the Czech Republic and the UK. It employs more than 28,000 people from over 90 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

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Online PR & Social Media Executive | Alshaya Kuwait, Kuwait

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About The Author
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