Flip Media chosen for digital; Leo Burnett is creative partner and Starcom continues as Media Agency
Dubai, UAE; February 18, 2015: OSN, the region’s leading pay-TV network, has appointed new digital and creative partners to support its strategic growth across key markets in Middle East and North Africa during 2015.
Flip Media comes on board as Digital Agency while Leo Burnett is the new Creative Agency. Starcom will continue to serve as the Media Agency for OSN for the current year.
While Flip will drive all digital activities, Leo Burnett will support OSN in the strategic planning and development of creative market-specific campaigns covering print, television, out-of-home, radio, retail and below-the-line platforms.
David Butorac, Chief Executive Officer of OSN, said: “Our strategy for 2015 is to strengthen the growth we achieved during 2014 across all key markets in the MENA region, through a focus on providing exclusive and premium content, and leveraging advanced technology platforms to offer ‘anytime, anywhere’ TV experiences.
“The potential for pay-TV to make further growth strides in the region is tremendous, especially with the audience being increasingly discerning about their television consumption preferences. Flip and Leo Burnett presented strategies that are aligned to our organisational growth goals. We are confident of taking our subscriber outreach in the region to the next level this year through our new partnerships.”
Hamad Malik, Chief Marketing Officer of OSN, added: “We were seeking partners who could assure us a strong balance of creativity and strategy to meet our market-specific growth objectives. We called for agencies with a definite understanding of the market and our target audience, as well as clearly innovative and fresh perspectives on how to further strengthen our subscriber engagement and new growth.
“With OSN focusing on social media engagement, Flip, as our new digital agency, brings domain knowledge on pay-TV and a strong regional network. Leo Burnett, likewise, has an impressive network in Saudi Arabia and Egypt, two of our fast-growing markets, which was underlined by the evidence-based insights they shared on how we could maximise our reach. Starcom has executed some exceptional work for us in the past, complementing our marketing and business goals. By working with our partners, we aim to define 2015 as one of the milestone years for OSN.”
In a tightly contested pitch for digital agency, Flip Media emerged as the preferred partner for their significant operations in Saudi Arabia, advanced reporting and monitoring solutions, and strong strategic support. Flip Media will manage all the digital activities of OSN across the region in 2015.
Kareem Monem, Managing Director of Flip Media, said: “We are thrilled to be joining forces with OSN, the industry leader in broadcasting. The digital landscape in the MENA region today is an ever-evolving, fast-growing digital sphere that is rife with opportunity and by selecting Flip as their digital agency of record, OSN have confirmed their commitment to digital excellence and to reaching a whole new audience via multiple digital channels.”
The pitch for the Creative Agency was equally closely contested with Leo Burnett winning the OSN account through the remarkable insights they presented on how to maximise its footprint in Saudi Arabia and Egypt through a creative yet strategic approach. Leo Burnett will execute the first campaign for OSN on the ICC Cricket World Cup 2015, which is brought live and exclusively to the region by the network.
Kamal Dimachkie, Executive Regional Managing Director, Leo Burnett added: “We are delighted to be collaborating with OSN, the number one premium entertainment provider in the region. This high profile win underscores Leo Burnett’s leadership position – as a full-service, integrated advertising network. More importantly, it is a strong testament to our innovative HumanKind philosophy and ability to craft powerful, creative ideas that truly move the needle of influence. We are excited at the prospects that lie ahead.”
OSN is the ultimate destination for the widest choice of brand new premium Western, Arabic, South Asian (Hindi, Urdu, Bengali, Malayalam and Tamil) and Filipino entertainment in the Middle East and Africa.
OSN is the home to over 145 channels and services filled with great value entertainment, offering viewers in the MENA region exclusive access to the latest blockbuster movies, top rated series, sports, documentaries, news, kid’s entertainment and live talk shows. The movie offering includes over a 100 uncut and uninterrupted movie premieres a month.
OSN boasts the most comprehensive portfolio of exclusive rights from all the major studios including Warner Brothers, Paramount, Fox, Disney, Sony, MGM, Universal, HBO and DreamWorks and offers access to the world’s leading television brands including Disney channel, Sky News, Discovery Network and National Geographic.
Launched in August 2013, OSN Pehla brings the best of Bollywood movies and premium cricket, including exclusive telecast rights of international tournaments such as the ICC Cricket World Cup and Indian cricket, through leading sports channels OSN Sports Cricket HD and Ten Cricket.
As the leader in innovation, OSN has changed the TV viewing experience by bringing quality entertainment through 58 High Definition channels and is currently the only network offering a full HD bouquet of channels as well as 3D entertainment in the region.
OSN was the first to launch the OSN DVR HD; the regions first online TV platform, OSN Play; the regions first 3D, HD, internet enabled satellite receiver and recorder, OSN Plus HD and the region’s first VOD service, OSN on Demand offering viewers the opportunity to watch over 1000 movies and 52 latest seasons of the top series, all available in full HD quality and Dolby Digital sound.
September 2012 saw the launch of OSN’s rewards programme, OSN Privileges, offering subscribers money can’t buy experiences, special offers and premium prizes all year round.
Addressing the changing viewing habits of consumers across the region, in May 2014, OSN launched ‘Go by OSN’, a premium online TV service providing subscribers access to thousands of hours of premium entertainment, contract and commitment-free.
The OSN platform is owned and operated by Panther Media Group Limited; a company registered in DIFC, and is owned by KIPCO and Mawarid Group Limited.