– OSN becomes first-ever corporate sponsor to partner with Emirates Cricket Board
– As the undisputed home of cricket, deal underlines OSN’s commitment to promote cricket across the region

Dubai, UAE; March 5, 2014: Reinforcing its commitment to nurture cricketing talent in the Middle East and North Africa, OSN has inked a milestone deal with the Emirates Cricket Board, making the region’s leading pay-TV broadcaster the first corporate sponsor of the UAE National Cricket Teams.

As team sponsor, the OSN Logo will appear on all match and training gear of the UAE Men’s National Cricket Team, for all home and away series in all formats including the highly anticipated ICC World Twenty20 2014, to be held in Bangladesh from March 16. As part of the deal, OSN will also support and is the official team sponsor for the UAE Women’s National Cricket Team, UAE Under 19 Men’s Cricket Team and the UAE Under 16 Men’s Cricket Team.

David Butorac, Chief Executive Officer, OSN, said: “OSN is committed to establishing its position as the region’s home of cricket and our support of the UAE National Cricket Teams demonstrates our efforts to truly encourage regional cricketing talent on an international scale. Over the last few months OSN has extended its support to a number of local and regional cricketing initiatives, and we will continue to invest in young talent, at the same time bringing viewers premium cricketing action from around the world.

“We would like to thank the Emirates Cricket Board for their continued support, and wish the UAE National Cricket Team the very best in the upcoming ICC World Twenty20,” Butorac added.

David East, Chief Executive Officer, Emirates Cricket Board, said: “The UAE National Cricket Team has made significant strides over the last year, championing the nation’s qualification into the prestigious ICC World Twenty20. We are delighted to have OSN on board with us on our ambitious journey to cricketing excellence.”

OSN’s support will play an integral role in providing training opportunities for both up and coming and established cricketers in the UAE, enabling them to represent the country within the international cricketing arena.

Khurram Khan, Captain of the UAE National Cricket Team, added: “As the first team in the UAE’s history to receive one-day international status and qualify for the ICC World Twenty20, it is an honour to have OSN’s support, as we step out to represent the UAE in the international circuit. We will do our best and look forward to playing more international tournaments.”

As the undisputed ‘home of cricket,’ OSN Sports Cricket HD offers cricket fans across the region thousands of hours of live international cricket in true high definition. This year, OSN cricket fans can enjoy the hugely popular Asia Cup, and look forward to the Indian Premier League, ICC World Twenty20, Champions League T20, Big Bash league and all India, England, Australia, Bangladesh and New Zealand home series.

OSN is the ultimate destination for the widest choice of brand new premium Western, Arabic, South Asian (Hindi, Urdu, Bengali, Malayalam and Tamil) and Filipino entertainment in the Middle East and Africa.

OSN is the home of nearly 140 channels filled with great value entertainment, offering viewers in the MENA region exclusive access to the latest blockbuster movies, top rated series, sports, documentaries, news, kid’s entertainment and live talk shows. The movie offering includes over a 100 uncut and uninterrupted movie premieres a month so viewers can watch them the way they were meant to be watched.

OSN boasts the most comprehensive portfolio of exclusive rights from all the major studios including Warner Brothers, Paramount, Fox, Disney, Sony, MGM, Universal, HBO and DreamWorks and offers access to the world’s leading television brands including Disney channel, Sky News, Discovery Network and Nat Geo.

Launched in August 2013, OSN Pehla brings the best of Bollywood movies and premium cricket, including exclusive telecast rights of international tournaments such as the ICC Cricket World Cup and Indian cricket, through leading sports channels OSN Sports Cricket HD and Ten Cricket.

As the leader in innovation, OSN has changed the TV viewing experience by bringing quality entertainment through 44 High Definition channels and is currently the only network offering a full HD bouquet of channels as well as 3D entertainment in the region. OSN was the first to launch the DVR, the OSN DVR HD; the regions first online TV platform, OSN Play; the regions first 3D, HD, internet enabled satellite receiver and recorder, OSN Plus HD and the region’s first VOD service, OSN on Demand offering viewers the opportunity to watch over 1000 movies and 52 latest seasons of the top series, all available in full HD quality and Dolby Digital sound.

September 2012 saw the launch of OSN’s rewards programme, OSN Privileges, offering subscribers money can’t buy experiences, special offers and premium prizes all year round. The OSN platform is owned and operated by Panther Media Group Limited; a company registered in DIFC, and is owned by KIPCO and Mawarid Group Limited.

OSN Clinches UAE National Cricket Teams Title Sponsor Rights

| Newswire |
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