Advertising — July 30, 2008 11:40 am

 

Peugeot & Mazda set to fight fuel prices, creativity as well!

Posted by Samer Marzouq

Reviewing the new fuel discount offer by Mazda and Peugeot, the offer will grant you a 33% discount on Octane 95 Fuel for 20,000 km. I was curious to know how much would you save through this offer, now the Peugeot 407 that was featured in the first ad consumes 5.3 liters per 100 km, I did a simple calculation knowing that one liter costs 0.84 JD’s, you will save nothing more than 293.83 JD’s, I don’t think that it’s a really good offer for a car that worths more than 25,000 JD’s, I mean if you are driving 2,000 km a month, you will save 29 JD’s, even if fuel is going up constantly, the difference won’t that much throughout a year.

A first look at Peugeot’s ad gives you an indication that it’s a 50:50 deal because of the two pumps, the visual doesn’t make much sense to me, I guess if they featured a close shot on the pump and added a new field for the discount, so simply it would be gross liter price, discount, net liter price, number of liters, and the total price.

I didn’t really get the Mazda ad, what’s with the three FULL tank signs?


       

 


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