Prague 13.2.2017 – The eighth annual International Advertising Festival has disclosed the names of the jury, led this year by Fadi Yaish, the Regional Executive Creative Director at Impact BBDO Dubai. Among the 11 jurors from 10 different countries you will find Creative Directors from the German Heimat, the Italian Publicis, the agency Imbrax from Chile or the Russian BBDO. The domestic creative is represented by Lester Tullet (Kaspen/Jung von Matt), who was nominated by ADC Czech.
PIAF differs from other creativity competitions not only in the number and type of categories, but also in the judging approach. The jury evaluates entries in all categories, it can thus maintain a high and balanced level of competition.
“The competition honors creativity in marketing, traditional advertising, PR, media strategy, digital, events. The current trend which sees a blending of all channels has proved us right: the division of categories by media types is passé,” says Marek Hlavica.
This year’s jury includes experts from ten countries, from the Middle East to Chile. Check out the full jury here. The judging will take place in two rounds. The shortlists will be published in mid-May, the final results will then be announced during the PIAF gala evening on May 24th.
The competition is open until the end of March for campaigns which have (or will) run from April 2016 to May 1st of this year.
Besides the standard categories, the PIAF jury will also judge the work of influencers who support the image of the Czech Republic worldwide in cooperation with CzechTourism.
The competition is also open to students whose work will be assessed by the public. “We see advertising in everything” is the name of the slightly provocative competition organized by PIAF in cooperation with the student portal Markething.
Many jurors will also speak at the professional conference on May 23rd and 24th. This year will see once again the topic of sports marketing and sponsorship. But the conference will also focus on working with influencers, workshops will discuss virtual reality and behavioral economics. The conference program will be published in early March.