1. Identify & evaluate various media/publications that would be suitable vehicles through which to promote clients brands and products.
2. Meet & establish cordial relationships with magazine editors and media staff to gain support & secure exposure for client’s brands and products.
3. Meet with Clients (group companies) on a regular basis to assess individual brand needs and explore opportunities to create additional media exposure in support of Brand Plans.
4. Investigate opportunities with Media to profile key decision makers within group companies to promote organisation.
5. Attend Press Launches and events for and on behalf of group companies/clients.
6. Plan, co-ordinate, implement and attend Press Launches in support of Brand/Marketing Plans.
7. Prepare Press Kits, invitations, gifts, press packs, material & images for distribution to Media.
8. Follow up and monitor RSVP’s to invitations for press events.
9. Follow up with Media after press events to encourage exposure and estimate when media coverage will happen.
10. Monitor media on daily basis for exposure of Clients brands and products.
11. Prepare tear-sheets and feedback reports to Clients on a monthly basis of exposure received and exposure value for brands and products.
12. Prepare month end reports for Management and Directors on exposure and exposure value received for Clients brands and products.
13. Explore alternative PR opportunities and advise Management of new opportunities/avenues to keep PR strategy innovative.
14. Explore other media channels like Radio & TV as PR opportunities to expand Clients media exposure and coverage.
15. Represent Clients at major events and other corporate initiatives.
16. Initiate, implement and hold regular status meetings with Clients.
17. Identify & build relationships with Clubs, Associations, Universities, Embassies that could assist in promoting Clients brands and products.
Skills
Skills to develop and implement PR strategies and plans for the clients in line with O2PR mission Know your market first
Skill in organizing resources and establishing priorities. Pays attention to details.
Proactive vs. reactive thinker.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Knowledge and understanding of newspaper/magazine advertising principles, procedures, regulations, and standards.
Ability to handle multiple tasks and tight deadlines with confidence and ease.
Skill in organizing, prioritizing, and scheduling work assignments.
Skill in the use of personal computers and related software applications.
Knowledge of marketing strategies, processes, and available resources.
Ability to assess operational requirements and to plan and organize work flow patterns and schedules.
Knowledge of customer service standards and procedures.
Ability to investigate and analyze information and to draw conclusions.
Skill in the use of computerized page layout and design software.
Ability to develop and maintain recordkeeping systems and procedures.
Ability to analyze and solve problems and manage team member.
Ability to communicate effectively, both orally and in writing.
Education
Professional Qualification
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