PR / Marketing Manager | The Message of Islam Riyadh, Saudi Arabia

Posted by Samer Marzouq

       

 

Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups.

Confer with production and support personnel to produce or coordinate production of advertisements and promotions.

Arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill.

Study the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence client opinion or promote ideas, products and services.

Confer with managers to identify trends and key group interests and concerns or to provide advice on business decisions.

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Purchase advertising space and time as required to promote client’s product or agenda.

Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to client or management.

Skills
English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Administration — Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.

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