Job Description
The PR Specialist engages in creating goodwill for the Brand / Group/ Agency from developing communications strategies, messages & materials up to assisting their delivery to internal and external stakeholders.
- PR and media relations
» Plan, implement, develop and execute successful PR strategies and campaigns within agreed budgets over the Middle East, France and Italy
» Identify key PR targets and channels and implement media contact cultivation activities i.e.: setting up briefings and meetings for key media and Group management.
» Build and maintain a permanent relationship with the press.
» Build media collaterals, including case studies and press conferences
» Research, develop, write and distribute press releases and stories to key target media channels, execute campaign measurement and evaluation.
» Create, develop, put together corporate press kits.
» Manage speakers bureau: manage list of speakers, update their media training needs, liaise with them for media opportunities and prepare briefing documents ahead of interviews; and Prepare media coverage reports, monitor and analyze industry news.
- Corporate identity and corporate image
» Support the Head of Corporate Communications with the delivery of key communications campaigns for the Group (internal/external)
» Identify key speaking opportunities, public appearances, lectures, contests, or exhibits (local / international) and negotiate/facilitate Group’s presence during industry events and conferences.
» Organize/facilitate corporate visits and presentations, be the Group’s speakers to external audiences.
» Monitor publicity to find out concerns and expectations of the Group’s stakeholders.
» Manage the flow of information between the Group and its audiences.
» Create and manage corporate identity materials (website, intranet, videos, brochures, presentations, greeting cards, etc) including supporting their design, writing copy and assisting until their final production and delivery.
» Manage relationships with partner organisations in the Middle East and Europe (France, Italy, UK) – universities, luxury associations, luxury industry organisations
» Support the development and (if needed) implementation of a crisis communications plan
In their endeavor to excellence, the fundamental values all our employees must possess are Commitment, Integrity, Empathy and Flexibility
Desired Skills & Experience
Education
University Degree in Business, Marketing, Communication or Public Relations
Previous Experience
2 – 6 years of relevant experience in Dubai (with PR/press data base in any of the following fields: beauty/ hospitality/ finance/ pharmaceutical/ or any luxury industry).
Linguistic Skills: Excellent English and Arabic, French is an asset
Company Description
The Chalhoub Group is a leading retail, distribution and marketing powerhouse for renowned brands in the beauty, fashion and gift sectors. A regional group, based in Dubai with development platforms and external consulting services in Kuwait, Saudi Arabia, Egypt, Qatar, Bahrain, Lebanon and Syria, the Chalhoub Group represents some of the finest international brands in the region. Today, with coverage in 14 countries and expansion to neighbouring territories, as well as a portfolio of more than 280 luxury brands and the management of over 370 retail outlets – an appreciation of quality, excellence and luxury are the cornerstones of the Chalhoub Group. For more information, please visit http://www.chalhoub-group.com/
