As a Public relations specialist, you will know and develop an intense knowledge of the clients industries, the Middle East media, the marketing environment and the communications vehicles available for use in client campaigns including all social media.
Our choice for this job will wear the many hats of sales, marketing, copywriter and public relations and will have studied marketing, advertising, mass communications or a related discipline. Apart from being a keen reader of business media, you will be a proficient journalistic writer and will also have a habit of making good business contacts.
This position carries the responsibility of administration, client meetings, project planning, media relations, social media campaigns, campaign analysis and reporting.
A GCC driver’s license and a bilingual ability of Arabic and English is preferred but not essential.
Skills
? liaising on a daily basis with clients and the media, often via telephone and email;
? relationship building and networking with colleagues, clients and the media;
? monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients;
? working as part of an account team to develop client proposals and implement the PR activity;
? preparing regular client reports and attending client meetings;
? researching, writing and distributing press releases to targeted media;
? promoting news stories and features to the media, known as ‘selling in’;
? collating, analysing and evaluating media coverage;
? event management, including press conferences and promotional events;
? attending and promoting client events to the media;
? assisting with the production of client publications, such as in-house magazines;
? commissioning market research;
? coordinating studio or location photography;
? undertaking research for new business proposals and presenting to potential new clients;
? placing and devising colour separations, competitions and advertorials for clients;
? managing the PR aspect of a possible crisis situation.
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