Focus:
Develops effective public relations programs and assures they are managed for client satisfaction and agency profitability. Recognizes and pursues new business opportunities on the accounts for which he/she is assigned. Provides leadership, training and development for those reporting to him/her.
Position Responsibilities:
Understands client business (and the industry/industries in which it participates), provides appropriate and timely strategic client counsel
Develops and implements creative programs that produce superior results for clients and result in increased agency revenues
Cross-sells other MS&L/Group resources to clients, as appropriate
Knows media needs and the appropriate channels for dissemination of information
Meets the key media important to the client’s business
Guides account staff on media relations strategies
Prepares timely and accurate gross income forecasts
Analyses client budgets to see that costs are in line with client budget and MS&L revenues. Resolves disputes about invoices in ways acceptable to client and equitable for the agency
Develops plans and techniques for generating and pursuing new business and assists in the development of new business presentations
Monitors projects to ensure that deadlines and quality standards are met
Makes assignments and forms project teams that enable effective coordination of effort and use of individual team member talents
Ensures each account team member has a clear understanding of expected performance and its contribution to the agency’s objectives
Identifies the training and development needs of account executive and assistants and provides opportunities which enable staff members to reach their full potential
Skills
Strong command of the English language. Arabic is preferred but not a must
People with 4 to 7 years experience
Candidates should have experience in the ICT / Telecom space and have the right expertise to consult with the client and manage day to day operations of the account. He/She should have the ability to interact with the media – on a case to case basis, in times of crisis or driving media interactions.
Open to candidates from inside and outside the market
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