Responsibility:
• Identify long term strategy of a product (s) in light of the overall category strategy.
• Manage/Supervise the management of the marketing mix of a product(s)
• Discovering new opportunities in the relevant market and propose methods for capitalizing on them.
• Manage, evaluate, and motivate his team to achieve business as well as personal targets.
• Train and develop 2nd line of successors.
Education:
High degree university graduate
MBA is an asset
Experience :
3 years experience in brand management of a top notch FMCG company.
Technical knowledge :
Copy development (3-4 Main sells / Tactical)
Promotions (2-3 on-pack promotions)
Re-launches/ launches (at least 1)
In-field direct activities (2-3)
Strong sales knowledge.
Strong Research and Media Knowledge.
Strong financial analysis capabilities.
Management experience :
High leadership, problem solving, project management skills, and strategic decision making.
Communication skills :
Strong internal and external communication skills
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