October 31, 2014

Promo & Activation, PR and Direct Lions Winners Announced

Serviceplan Munich - Direct Agency of the Year
  • Promo & Activation and Direct Grand Prix goes to USA
  • Puerto Rico wins its First Grand Prix in PR

Cannes, 18 June 2012 – The Cannes Lions International Festival of Creativity has held the first of four Awards Ceremonies to honour the winners of the Promo & Activation, PR and Direct Lions categories.

The Promo & Activation Grand Prix and the Direct Grand Prix were awarded to Crispin Porter + Bogusky’s ‘Small Business Gets an Official Day’ for American Express. In the PR category JWT San Juan took home Puerto Rico’s first ever Grand Prix for ‘The Most Popular Song’ for Banco Popular de Puerto Rico.

Of the 2,667 entries submitted in the Promo & Activation category, a 26% increase versus last year, 251 were shortlisted from which 86 were selected as winners by the international jury led by Nick Worthington, Creative Chairman, Colenso BBDO New Zealand. Along with the Grand Prix a further 17 Gold, 26 Silver and 42 Bronze Lions were also awarded.

2,357 entries were submitted into the Direct Lions category, an increase of 27% compared to 2011. 227 went on to make the shortlist of which 15 Gold, 25 Silver and 44 Bronze Lions were awarded. Gideon Amichay, Former Chief Creative Officer, Joint Managing Partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, presided over the Direct Lions jury.

The PR category received 1,130 entries, up 38% from last year. The jury, chaired by Gail Heimann, Vice Chair of Weber Shandwick, shortlisted 134 and went on to award 20 Gold, 22 Silver and 26 Bronze Lions bringing the total number of winners in the category to 69.

The prestigious Direct Agency of the Year award was won by Serviceplan Munich with Wieden+Kennedy Portland coming in second and DDB Brasil São Paulo taking third.

All of the Promo & Activation, PR and Direct Lions winners along with their credits can be viewed online at www.canneslions.com/work.

Delegates attending the Festival have already experienced an exceptional content programme with seminars coming from, amongst others, GroupM & Renren, The Globe and Mail, PARTY, Visa & TBWA and Cheil Worldwide. This year has also seen the introduction of The Forum, a new stream of content offering in-depth insight into the key industry issues, which saw six sessions taking place today including PMK*BNC and Kraft Foods.

The three Academies have also kicked off. The Roger Hatchuel Academy allows students a week of unrivalled learning and experiences, whilst the Creative Academy for Young Marketers provides intensive insight and training for young professionals working for client marketers and the newly launched Creative Academy with Bob Isherwood gives Young Creatives already working in the industry the space to develop their talent and expand their personal creativity.

The 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar, is currently taking place in France, attended by over 11,000 industry peers.

59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, the Asian Marketing Effectiveness Festival and the Digital Media Festival for Asia Pacific. The business is managed by i2i Events Group, which delivers world-class exhibitions, large-scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of worldwide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

Key Dates 2012:
Festival Dates: 17-23 June 2012

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