Apparently Jordanian advertising agencies decided to extend the war even further than Jordan Advertising Awards; the trend is running ads to celebrate awards won and to share this victory with clients as they are “partners” in this victory.
Team Y&R, which is the most awarded agency this year, instead of sharing this winning with their clients, they focused on messing with their competitor, Publicis Graphics, which came second this year.
To begin with, Y&R ran an ad which is in my opinion smart and well-played, yet so offensive and spiteful. I mean to give the finger “ba3boos in Arabic” in a full page ad is rude, and instead of sharing it with your clients and thank them for their support you spite your competitor!
The response came from Publicis Graphics so soft and polite, yet impressive. In the ad Publicis congratulated Y&R’s clients and highlighted the fact that the agency forgot to share this victory with them and was busy trying to tease Publicis, and the ending line was the best part!
Y&R didn’t stop their but decided to repeat its ad at the same day when Publicis ran their ad, in the following page precociously and in all newspapers. One must admit it was so smart and political from Publicis, which scored a brilliant score and left Team Y&R behind, way behind I guess.
Here are some other ads issued by other agencies, I liked Objects Advertising ad, while AGA ad really really sucks! I’m not sure how did they won a lot of awards, but anyway congratulations to all winners!
