Dubai, August 5, 2013: Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has named Starcom MediaVest Group the number one ranked global media network in its 2012 Global Billings Rankings Report for the third consecutive year. This report evaluates the overall activity, including buying billings and specialized services, of all global media agencies across 61 countries.
RECMA also ranked Starcom MediaVest Group number one in the “Top 14 Countries” ranking which is a key chart in the overall report that accounts for 81% of the media agency industry. SMG increased its billings by 13.3% in 2012 and retained its regional position as the number one agency in North America.
“We are incredibly proud to top RECMA’s Global Rankings Report for the third consecutive year in a row,” said Laura Desmond, Global CEO of SMG. “We are gratified to work with some of the greatest brands in the world and this ranking reflects our success in using creativity and technology to put the consumer at the center of everything we do.”
“In terms of growth rate 2012 vs. 2011, SMG performed better than the industry average (10%) and led the global league with an industry share of 11.5% (increasing by 0.5pt vs. 2011),” said Olivier Gauthier, Partner, Head of Research of RECMA. “SMG also had strong domination in North America with a 17.4% industry share that is six more points than its nearest competitor.”
In addition, RECMA ranked SMG MENA number one with an industry share of 18.4% and an overall growth rate of 12 % – more than double the percentage of its nearest competitor. In fact, RECMA began releasing rankings for the MENA region ten years ago, and since then, SMG MENA has continued to earn the number one spot in billings.
“We are deeply honored to have received such recognition by RECMA, a highly acclaimed global research organization,” said SMG MENA CEO John Antoniades. “For us, the past couple of years have been punctuated by milestones – including emerging as the most awarded media agency in the region. We attribute our longevity and success – in an evolving and competitive industry – to our longstanding roster of clients, an unwavering commitment to diversified services and in-depth knowledge of emerging markets.”
SMG had an outstanding 2012, winning over 300 industry accolades including Cannes Lions, Festival of Media and Effie awards, in addition to several Agency of the Year wins. Through July 2013, SMG has already won over 240 awards for its work, including Media Agency of the Year at the 2013 Dubai Lynx Festival of Creativity.
About Starcom MediaVest Group:
Starcom MediaVest Group (SMG), comprising global agency brands Starcom and MediaVest, is the Human Experience Company. At SMG, we believe experiences matter. They enhance lives and build brands, which is why we are dedicated to bringing brand experiences to life.
Ranked one of the largest brand communications groups in the world, SMG (www.smvgroup.com) encompasses an integrated network of nearly 7,300 employees in 110 offices worldwide, including human experience strategists, investment specialists, content creators and digital experts. SMG partners with some of the world’s leading companies, including The Coca-Cola Company, Kraft Foods, Procter & Gamble, Samsung, Walmart, among others.
In 2010, SMG was named ‘Media Agency of the Decade’ by Adweek.
SMG MENA, named ‘Media Agency of the Year’ at Dubai Lynx 2013, is the top media shop in the region in terms of billings by RECMA, the leading independent global monitoring and ranking source. SMG’s regional clients include Procter & Gamble, Emirates Airline, Samsung, Abu Dhabi Islamic Bank, Almarai, Saudi Telecom, GlaxoSmithKline, Tiffany & Co., Emirates NBD, adidas and Kraft Foods.
SMG is part of Publicis Groupe [Euronext Paris: FR0000130577], the world’s third largest communications group. Publicis Groupe is ranked as MENA’s largest and the world’s second largest media counsel and buying group, and is the first global network in digital and healthcare communications.
Starcom MENA website: www.starcommena.com
MediaVest MENA website: www.mediavestmena.com
Publicis Groupe website: www.publicisgroupe.com