Regional Marketing Communications Manager | Al Futtaim Group Dubai, UAE

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The Role


TRADING ENTERPRISES
Established in 1971, Trading Enterprises owns the sole distribution rights for Honda vehicles, motorcycles, marine engines, power products and parts as well as Volvo, Chrysler, Jeep and Dodge vehicles.
Competing in the UAE’s Japanese, American and European automotive marketplace, the company is supported by a network of modern showrooms, workshops and parts outlets across the UAE, with sales and after-sales operations existing in all seven emirates.
In 1977, Trading Enterprises was awarded the official distributorship rights for Honda in the UAE. Since those early days, sales of the Honda premium range of technically advanced cars have grown steadily and Trading Enterprises is now recognized as one of the largest independent Honda distribution companies in the world.
Sales of Chrysler/Jeep and Dodge products have also risen dramatically, reflecting the introduction of exciting new models. In the next few years there will be many more additions to the range featuring the unique combination of German engineering and American design.
Volvo is now firmly established in the UAE as a supplier of prestige automobiles, able to compete with the very best in the marketplace. Volvo, whilst retaining its enviable reputation for safety has now one of the most luxurious refined models ranges available. The V70 station wagon remains a firm favourite with Emirates Airlines for its Business Class limousine service.
To provide the full range of automotive services our State-of-the-art ‘After Sales centres’ are situated throughout the UAE and exceed the exacting standards set by our customers and our manufacturer partners.
Trading Enterprises currently employs approximately 1200 highly skilled employees of 22 varying nationalities. To further build capability in our staff and to enhance customer satisfaction levels, an intensive customer service training programme continued for all staff at all levels during 2008, solidifying the company’s endeavour to be recognized as the premier supplier of automotive products and services.
With sixteen sales, service, and parts locations throughout the UAE, the summer of 2008 witnessed the opening of flagship Honda, Volvo, Chrysler, Jeep and Dodge showrooms at Dubai Festival City’s Automotive Park. The Honda Dubai Festival City showroom was officially confirmed by Honda as the largest showroom in the world. Evidence of the company’s willingness to invest in the infrastructure for sustainable growth.The Regional Marketing Communications Manager (RMCM) is responsible for brand development, brand performance and competitor tracking across the respective territories.آ آ
Thisآ role will provide support to the various retailers in the form of marketing campaign and advertising templates, brand CI frameworks and customer service value methodologies. The RMCM will also proactively participate in developing strong and mutually beneficial principal, retail partner and regional media relationships.
Key Accountabilities

* Adopt a robust go-to-market strategy per territory
* Provide leadership and آ input into the development of the marketing strategy per territory
* Support with campaign templates andآ share best practise across the region
* Provide effective regional campaign execution and management
* Set KPIs per regional campaign, manage deployment and communicate campaign success rates to all stakeholder
* Ensure that the brand is well presented and as per brand CI across the touch points of marketing communications, facilities, pos, product display and product placement across the region
* Develop and maintain a comprehensive marketing dashboard and provide analysis on campaign message/offer cut thru, marketing channel efficacy,آ  demographics, competitor activities and other relevant data points
* Ensure that the brand perceptions are pro-actively managed across the social media channels and that the web experience is world class.آ  Support in territory retailers with web templates
* Work with the regional media, key internal and external stakeholders and the corporate communications team to gain reasonable internal and external coverage on brand developments, activities and general interest stories
* Develop mutually beneficial and productive marketing relationships with the brand principal, retailers and their agencies in order to show consistent brand representation
* Orchestrate the customer experience commencing from the first interaction with the brand through to the conclusion of sale through professional brand representation and pro-active participation in the adoption of the Customer Service Values across the region

A Regional Marketing Communications Manager (RMCM) is the person responsible for above and below the line communications relating to the distributor’s representation of the brand.آ
The role is pivotal in creating the marketing campaign templates, managing the regional press and optimising the use of social media channels in order to facilitate the generation a consistent supply of quality OTBs (opportunities to do business; prospects with purchase intent), thus supporting the overall sales objectives.آ  The ultimate measure of success in this role will translate into increased market share and effective budgetary control.
Brand representation in terms of facilities CI, advertising templates, and POS material and are seen as part of the RMCM’s role, as is the proactive management of the regional web site and social media channels. آ Regionally driven customer communications and the deployment of the customer service values throughout the retail network will form the foundations of lifecycle management and the RMCM will need to demonstrate the ability to deliver results in a virtual team environment to ensure a consistent customer experience.
The RMCM will receive leadership from the GM Market Strategy.

Requirements


Minimum Qualifications and Knowledge:آ  Business qualification with a strong understanding of operational & commercial marketing.

Minimum Experience: 5 – 10 years relevant marketing experience with a minimum of 5 years in the automotive industry and proven GCC regional experience.

Job-Specific Skills: Excellent verbal and written English communication skills essential. Verbal and written Arabic capability will be considered as a distinct advantage. Strong organizational skills with effective follow-through capability is important. Needs to be fully proficient in Microsoft Office Tools (Word, Excel and PowerPoint). Flexibility to travel across the Middle East is important.

Behavioural Competencies : A confident self starter with the ability to think clearly under pressure, deliver measurable results under tight timelines and confidently manage multiple stakeholders across multiple markets.

About the Company


Established in the 1930’s, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940’s and 50’s saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Group’s continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Group’s belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.

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