Dubai, UAE, 26 August 2013 – MBC viewers can now browse through their favorite TV programs and drama on the first smartphone app on all Nokia Lumia devices with Windows Phone 8. The app provides them with instant access to watch an unlimited number of episodes of their favorite TV shows without any restrictions on time or place. is the leading TV catch-up service in the MENA region, providing viewers with free and exclusive content from all MBC Channels. Currently hosts content from the majority of MBC on-air programming as well as content from other channels in the region including Al Hayat, Dream TV, among others.

“The introduction of the first-ever app for smartphones through the Nokia Lumia with Windows 8 platform meets a growing demand in this region. Internet and smartphone penetration is rapidly increasing in the Middle East, as is the popularity of Arabic television, whether that is locally-produced or foreign dubbed shows. As a result, there is significant need for mobile Arabic TV such as the app that provide this content in an easy and accessible format on a smartphone,” said Vithesh Reddy, General Manager, Nokia Lower Gulf.

Apart from Shahid’s special benefits of an online video platform, Shahid’s users also enjoy independence from rigid broadcasting hours, archive of previous episodes, the aggregation of different TV channel programs, and most importantly access to their favourite shows from all over the world, which substantially increases the target audience reach for advertisers.

Nokia Lumia owners with a Windows Phone 8 device can download the app now from the Store for free.

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Region’s MBC TV fans to enjoy first mobile app with Nokia Lumia Windows Phone 8 range

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