For the past seven years, the Middle East TV production industry had witnessed a tremendous growth, with the emergence of many new TV stations and high quality production companies in the market; three new TV/satellite channels had debuted in Egypt since the beginning of this year. During the holy month of Ramadan this year, the Television drama and production cost had listed record numbers. The master of the game is Egypt in terms of TV Drama, Production and TV broadcast services, followed by Syria, GCC countries and then the rest of the Arab World.
Regional TV stations spend the whole year preparing for Ramadan month, as it has become the single most important time of the year for them. The leading broadcasters typically earn about 30% of their annual advertising income during the Holy Month. Here comes the competition between TV channels to present the best, the top and the exclusive for their viewers and attract more investors to boost in advertising as families gather in the evenings to watch big-budget dramas and comedies on television.
In Egypt, TV Drama and Production expenditures had reached around 750M LE (483M AED) on more than 50 TV series and programs. This number is the largest in the History of the Arabic Drama, where Egypt stands at 65% of the total Arabic Drama Value.
Being a major hub for this industry, Dubai is hosting MYCONTENT 2010 at the Dubai International Convention and Exhibition Centre from the 29th of November until the 1st of December. MYCONTENT is an exclusive marketplace for producing, co-producing, selling, buying and distributing entertainment content. It provides professionals involved in the TV, film, animation, kids programs, digital content, mobile content, digital art, interactive technologies, SNS and media industry with the perfect platform for successful businesses.
MYCONTENT is being held for the first time in Dubai, and will attract broadcasters, TV and film distributors, major studios, content producers, government officials, advertising and brand agencies, financial institute, Apps developers, creators, and telecoms in the MENA region.
TV series are among the most popular types of programming in the Middle East, followed by variety/entertainment shows, films, and news. The rise of Drama production and the growing demand for Arabic series reflected steadily on the cost of filming and producing. And this comes for the benefit of production companies, which are very much present with high end quality productions in the Middle East market. However, people who are working in the field of production and their partners, the producers and the advertisers are waiting in anticipation every year to observe the development of the production market in the Middle East.
