16 May 2012, Dubai, UAE – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the launch of its most affordable BlackBerry® 7 smartphone for customers in the UAE. Designed to be both easy to use and easy to own, the compact and sleek BlackBerry® Curve™ 9220 smartphone offers customers an outstanding combination of features and apps to help them stay connected to the people and information that matter most throughout their day.
Sandeep Saihgal, Managing Director, Middle East at RIM, said, “The new BlackBerry Curve 9220 is a great upgrade for current feature-phone users looking for their first smartphone. It delivers all the unique messaging and social-centric features that people love about the BlackBerry solution and at a wonderfully affordable price.”
Running BlackBerry® 7.1 OS, the BlackBerry Curve 9220 supports the full complement of BlackBerry services. It features a dedicated BBM™ key, which brings the power of RIM’s popular mobile social network up in an instant. The Facebook® for BlackBerry and Twitter® for BlackBerry apps are included, as well as Social Feeds 2.0, which allows customers to post updates to multiple social applications simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view. It also includes a built-in FM radio, allowing users to tune into their favorite local stations without incurring any data charges.
The user experience with this compact and sleek smartphone is further enhanced with the longest lasting battery life yet in a BlackBerry Curve model, offering up to 7 hours of talk time or up to 28 hours of FM radio listening or music playback on headphones.
The BlackBerry Curve 9220 is now available from authorized retailers and distributors in the UAE.
For more information please visit www.ae.blackberry.com. Become a fan on Facebook at facebook.com/BlackBerryME and follow us on Twitter at twitter.com/ME_BlackBerry.
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.