After a four month global creative review, Philips has selected Ogilvy & Mather to become the company’s global lead creative agency from January 1, 2012. Philips was impressed by Ogilvy’s strong global network, in particular its strength in emerging markets; the robustness of its strategic planning process; and its fully integrated approach towards digital communications.
In this capacity, Ogilvy will handle all strategic and creative marketing communications development across all Philips sectors and businesses, globally.
In the upcoming period, Philips is planning to drive performance improvements in its progress to become a leading diversified industrial group in the field of health and well-being.to transform itself from a company known primarily for consumer electronics to one that’s a significant player in the development of high-tech medical devices. This is where Ogilvy will play a strategic role and utilize its worldwide network to better reflect the knowledge of the brand and the local consumer’s insights in creative and effective ads. Ogilvy will not only be promoting Philips’s medical devices, but also their lighting and consumer products.
“We are very excited to work with such a huge company as Philips. We believe there is a lot of potential to create not only creative but an equally effective communication strategy for the brand.” Said Georges Aoun, Managing Director, Memac Ogilvy Cairo.
“Ogilvy worldwide, proved to be a highly collaborative and creative network. We look forward to a fruitful relationship which will guide our brand towards a better future Providing our customers with the best solutions.” Said Tamer Abolghar, Country Manager, Philips Egypt.
Memac Ogilvy, an affiliate of the O&M group is bound to provide Philips Egypt with the creativity and strategic counseling required in order to meet the demands and needs of their customers.