Essential Duties and Responsibilities include the following. Other duties may be assigned.
Prepares list of prospects from leads in other publications or Web sites and from old accounts.
Obtains pertinent information concerning prospects’ past and current advertising for use in sales presentation.
Prepares or supervises preparation of sample layouts and copy with headings for print or banner ads.
Contacts and visits prospects to point out advantages of own publication or Web site, and exhibits prepared samples.
Confers with advertisers to determine timing of ad insertions and reinsertions or impressions.
Presents and negotiates rates with client.
Prepares and signs client contracts.
Prepares or supervises preparation of ad layout for print or banner ads, and presents to client for approval.
Notifies current and potential advertisers of opportunities of interest, such as a related topical article or issue of a publication.
Collects or supervises collection of payments due.
Enters new customer data and other sales data for current customers into computer database.
Develops and maintains relationships with purchasing contacts.
Investigates and resolves customer problems with insertions.
Attends trade shows.
Skills
• 3-5 years experience in similar position.
• Excellent communication skills (oral & written).
• English written and speaking.
• Computer literate.
Education
Bachelor’s Degree in a related discipline.
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