Samsung Announces Regional Launch of Curved, Ultra High-Definition (UHD) TV

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More immersive entertainment experience with new form factor, available across the region from May

Dubai, UAE – April 7, 2014 – Samsung Gulf Electronics today announced the launch of its breathtaking 2014 UHD TV lineupacross the region including the world’s first and largest Curved Ultra High Definition (UHD) TV. The groundbreaking technologytakes viewers one step closer to reality, with its advanced technology and sophisticated design.

“At Samsung, we understand that the home entertainment experience is valued highly by our customers across the region, and as such we are excited to introduce them to an unparalleled viewing experience, never seen before”, said Mr.Vinod Nair, General Manager ofTVs at Samsung Gulf Electronics. “Our new lineup of curved and UHD TVs brings together exceptional design and picture quality, offering an immersive experience like no other.”

Ahead of the Curve in Creating the Ultimate Immersive Experience
Ushering in a bold new era of riveting realism and mesmerizing immersion, Samsung is blending its innovative Curved TV design with its UHD TV technology. These TVs deliver a bold theatrical experience and fundamentally change the way the world views TVs,reinforcing Samsung’s leadership and setting the pace for innovation, design and content across the industry.

Developed with an optimal curvature of 4200R, Samsung’s curved screensoffer a presence not felt on flat screens.Creating a wider field of view with a panoramic effect,the display seem larger than life, ensuring that no matter what your viewing angle, everyone can lay claim to the best seat in the house.

Providing the best picture quality from a normal watching distance of 3-4 meters,the combination of the curve and UHD technology creates the ultimate immersive viewing experience, bringing images to life and enveloping viewers in spectacular color, clarity and detail.

What’s more, Samsung’s Curved TVs are augmented by its proprietary Auto Depth Enhancer, which automatically adjusts contrast for a greater sense of depth, giving a 3D effect without the need for glasses. Color is further enhanced on these sets with Samsung’s Pure Color technology, which reproduces color as film-makers envisioned, expressing more detailed shades.

Samsung Announces Regional Launch of Curved, Ultra High-Definition (UHD) TV

Introducing a Better and Broader Samsung UHD TV Lineup
Thanks to UHD upscaling, featured on all Samsung UHD TVs, viewers are treated to the best possible picture, regardless of picture source. The proprietary technology converts Full HD, HD and lower resolution sources to nearly-UHD clarity through a unique four-step process that includes signal analysis, noise reduction, detail analysis and finally, upscaling, so everything looks better on Samsung UHD TVs. UHD Dimming technology also helps to further optimize picture quality by processing each block of a picture and delivering deeper blacks and improved contrast.

Samsung Curved UHD lineup (U9000) will be available from May onwards across leading retail outlets across the regionin the following sizes: 105”, 78”, 65”, 55”.
The Samsung UHD lineup (U8500) will be available across leading retail outlets in five screen sizes, 65”, 60”, 55” and 48”.

Samsung Announces Regional Launch of Curved, Ultra High-Definition (UHD) TV

Samsung Curved UHD TV and Advanced Smart TV Launch – FACT SHEET

Curved UHD TV
Samsung’s 2014 Curved UHD TV line-up will be available in 105”, 78”, 65”and 55”. Additionally, Samsung plans to expand its flat UHD TV category by adding 110”, 75”, 65” and 55” products.

Thanks to its advanced technology, Samsung’s Curved UHD TV offers optimal curvature of 4200R, which provides the best picture quality from a normal viewing distance of 3 meters to 4 meters and immersive viewing experience.

The curved screen gives a wider field of view and creates a panoramic effect that makes the display seem bigger than it is, as well as a greater sense of depth. The curved design also creates a balanced and uniformed viewing distance for a more true-to-life viewing experience.

The Auto Depth Enhancer, a proprietary area-based contrast enhancement algorithm that analyzes regions of images and automatically adjusts contrast offers a greater feeling of depth on Samsung’s curved TVs and it gives a 3D effect without 3D glasses

As a leader of the UHD TV market, Samsung actively works to expand the UHD content ecosystem and plans to launch its “UHD Video Pack”. The pack will be pre-loaded with UHD movies and documentaries from Hollywood studios including FOX and Paramount. Up to 50 UHD contents will be available for download within this year from the Multimedia panel of the Smart Hub. (Availability of UHD video pack will be different in each region).

Samsung Announces Regional Launch of Curved, Ultra High-Definition (UHD) TV

Smart TVs
The Smart TVexperience is now faster thanks to the upgraded quad core processor. In fact, the QuadCorePlusis up to two times faster and delivers quicker loading and navigation with an overall improved Smart TV performance.

On its Smart TV, Samsung also strengthened the ‘Soccer Mode,’ which captures image highlights from the gameandcan optimize the video and audio on screen for optimum viewing based on the content on screen.

The highly customizable and gesture-supporting Smart TV accommodates consumers’ desires with 40”, 48”, 55”, 65” and 75” displays, and gives consumers a more convenient alternative to their “second-screen” inclinations by giving them the tools to populate a web browser in the margins of their live TV viewing experience.

Samsung Announces Regional Launch of Curved, Ultra High-Definition (UHD) TV

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worldsof TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales ofUS$216.7 billion. To discover more, please visitwww.samsung.com

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