• New TV’s come equipped with motion and voice control features that push the boundaries of home entertainment
  • Samsung Smart TV is world’s first television with built-in HD camera and microphone, recognizing 26 languages including Arabic

Dubai, UAE – April 11th, 2012: The future of Smart TV is here – Samsung Gulf Electronics, a market leader in consumer electronics, today launched the 2012 Samsung Smart TV lineup that is set to redefine the way in which consumers manage their home entertainment experience and interact with their TV’s. The event which is taking place at the Fashion Avenue in Dubai Mall from April 11-14, gives consumers the chance to interact with the products and familiarize themselves with the innovative features that are designed to make the home entertainment experience more interactive and enjoyable.

Commenting on the launch, Vinod Nair, General Manager TV Business, Samsung Gulf Electronics, said: “Samsung’s latest Smart TV line-up stems from our vision to provide consumers with the most innovative products in home entertainment. Samsung is a pioneer in the Smart TV segment and this lineup continues to raise the bar in design, performance and picture quality in addition to a host of interactive features that offer viewers more content, a smarter interface, intuitive controls and more. This unbeatable portfolio of Samsung Smart TVs will provide an interactive, personalized experience beyond just web browsing and broadcast television.”

Samsung LED8000

The new family of Smart TVs encompasses Samsung’s three guiding philosophies that equip consumers with the future of Smart TV technology:

Smart Interaction is an intuitive platform based on Motion Control, Voice Control, and Face Recognition commands for the TV. Recognizing 26 languages including Arabic, users can turn the TV on or off, activate selected apps or search for content in the web browser simply by speaking and with a wave of hand consumers can turn the volume and channel up or down browse and choose a link or content via the web browser.

Smart Content includes the expansion of more robust and personalized content through Smart TV apps, Family Story, Fitness and Kids.

Samsung LED7500

Smart Evolution is defined by Samsung’s new Evolution Kit. Each year, the Smart TV range will be upgradable every year through the Smart Evolution Kit.

The new Samsung Smart TVs are also equipped with exclusive services that truly push the boundaries of technology innovation in home entertainment. These include:

Family Story – Family story is a cloud based offering that enables users to share content such as, photos, messages, reminders on a virtual bulletin board. Family story is accessible through various Samsung devices including TV’s, mobile phones, tablets and even PC’s.

Fitness: This feature gives consumers a convenient way to stay healthy. The TV’s built-in camera splits the TV into two screens to create a virtual mirror to let users monitor their exercise routine. Users can also connect their Samsung TV to a Samsung smart phone via a mobile Fitness app, or connect to a WiFi-enabled scale to manage their weight goals.

During the Samsung Smart TV Event

Kids: The new Smart TV’s offer a wealth of edutainment and games in a kid-friendly interface that parents can control and monitor.

Samsung’s premium SMART TV lineup includes the ES8000 series which comes in 46-inch and 55-inch models and the ES7500 series, which is available in 40-inch, 46-inch and 55-inch models. The ES series offers cutting-edge technologies that deliver the best viewing experience in 2D and 3D, a built-in Flash Player 10.2, a slim 5mm bezel, Micro Dimming Ultimate and a dual-core processor that lets users multitask by surfing the web while using or downloading multiple apps simultaneously.

Samsung’s new premium 2012 Smart line-up is now available in all major electronics stores across the UAE and prices for these Smart TV’s start from AED 6,599 up to AED12,999.

During the Samsung Smart TV Event

Samsung Gulf Electronics will launch the Smart TV Academy at the Samsung Dubai Mall Showroom and Harman House, Dubai Mall. Consumers will be able to visit Smart TV Academy to gain better understanding of what their Smart TV’s can offer and will also be informed on the range of features and applications available, allowing users to benefit most from their Samsung Smart TV. Samsung will also be launching its premium after sales service where users will benefit from a 24-hour helpline and knowledgeable and well-trained staff who will provide the necessary instalment and information to kick-off the consumers’ Smart TV experience.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

Samsung brings the Future of Smart TV in 2012 Smart TV Lineup

| Newswire |
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