Samsung 550 Series LED monitor can be connected with smartphones to view Full HD mobile content, gaming and web browsing

DUBAI, United Arab Emirates – April 9, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today introduced the revolutionary MHL (Mobile High-Definition Link) technology enabled, Samsung 550 Series LED monitor (model: S27B550) in the United Arab Emirates. Using the innovative MHL technology, the new monitor can be connected directly to smartphones to view Full HD content, gaming, web browsing and charging.

Users can connect their MHL certified smartphone to the Samsung 550 Series LED monitor using the supplied MHL cable. They can instantly view their mobile content in Full HD on the 27-inch Samsung 550 Series LED monitor with a simple press of the dedicated hotkey located on the monitor’s front panel. With the use of this innovative technology, Samsung extends the consumption of monitors as a PC peripheral to the center of a user’s desk.

“As an innovator in the monitor market, Samsung is always at the forefront of introducing competitive products that integrate revolutionary technologies, superior picture quality and sophisticated design. The new Samsung 550 Series LED monitor, with the innovative MHL technology, delivers the next generation of mobile-connected viewing experience to the consumers in the UAE,” said Anupam Birla, Business Head of Samsung Gulf Electronics’ Visual Display Unit.

The Mobile High Definition Link technology enables users to enjoy content from their mobile devices in excellent picture quality and bigger screen size. To ensure, excellent picture quality, the new monitor incorporates the Mega DCR technology that delivers superior contrast, richer colors, deeper blacks and sharper images.

Shifting the paradigm of the monitor industry and delivering a market leading viewing experience, the new Samsung monitor provides users with a complete multimedia solution. The Samsung 550 Series LED monitor is embedded with a 5W 2-channel stereo speaker that enables consumers to enjoy high-quality sound. The built-in speakers eliminate the need for external speakers, thus allowing consumer to make the most of their desk space.

The Samsung 550 Series LED monitor is visually appealing and has a weightless appearance with the combined use of an elegant crystal neck and the ToC (Touch of Color) technology. The monitor is also equipped with 2 HDMI ports and D-Sub (VGA) port. One HDMI port on the monitor is designed for MHL connection, so users can connect their PC, smartphone and one more AV device simultaneously.

The Samsung 550 Series LED monitor will be available across leading retail outlets in UAE for AED 1,499. For multimedia content and more information, please visit

Samsung SB550

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit

Samsung Introduces Monitor with Revolutionary MHL technology in UAE

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