Samusocial invited people to replace their voicemail message with a homeless person’s plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action. A platform was then created, in partnership with Belgium’s 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks… Thus turning Belgian voicemails into a huge, free media opportunity.
Advertising Agency: McCann Brussels, Brussels, Belgium
Creative Directors: Olivier Roland, Benoit Hilson
Art Director: Cedric Minot
Copywriter: Jeremie Goldwasser
Web Designers: Gilles Deketelaere, Greg Pin