Saudi Telecom STC has announced a new corporate identity, personally I though it’s much much better than the old one, however I didn’t really get the new one, but it seems fresher than before. I was expecting a full rebranding, the teleco-driven-initials brand names is kind of old fashion.
STC is relatively a large-scale operator, with more than 18 million subscribers in Saudi Arabia, in addition, they operate in Indonesia, Malaysia, Turkey, Kuwait and South Africa.
A while back I posted a TV Commercial for the ADSL from STC, it’s really funny and I liked it, but I was surprised to see the negative feedback that some users expressed in their comments, they were talking about a horrible service from STC.
