12 March 2013 – The Dubai Lynx International Festival of Creativity, the leading awards and festival for creative excellence in advertising and communications in the Middle East and North Africa, has seen a second day of thought-provoking content and networking.
Delegates to the Festival yesterday enjoyed a packed day of content. Seminars included the likes of Wesley ter Haar, COO & Founder of Media Monks; Roy Haddad, Director of WPP MENA; Mohamed Parham Al Awadhi, one half of The Wild Peeta Brothers; Mounir Harfouche, CEO, Creative Leader, Lowe MENA; Ramzy Abouchacra, CEO, Initiative Middle East; and Roopak Saluja, Founder, Chief Executive Officer, The 120 Media Collective. Alongside the seminars, master classes from OgilvyAction MENA, calligrapher Wissam Shawkat, and Diwanee have taken place.
Elsewhere at the Festival, huge emphasis has been put on training and the development of talent. New learning programmes include the Dubai Lynx Digital Lab powered by TBWA/RAAD DAN for marketers and digital enthusiasts who have been in their roles for around five years; Future Leaders of Marketing, powered by Starcom MediaVest Group, for young marketers and brand managers; and Think Tank powered by JWT, which begins today, a programme designed to help senior marketers to better understand creativity in brand communications and ensure that client strategies remain effective in today’s constantly evolving business environment.
Additional competitions have been added to the line-up this year. The Dubai Lynx 7-Day Brief, powered by YouTube, asked the MENA region to create a 30-second ad to fit a brief set by the charity Red Crescent. The two winners Mounaz Abdel Raouf and Abey Joseph Yohanan received an all-expenses-paid trip to the Festival and yesterday took part in a dedicated winners presentation with Red Crescent representatives Mohamed Abdullah Alhaj Alzarouni, General Manager of the Dubai branch and Fahad Abdul Rahman Bin Sultan, Assistant to the General Secretary as well as Tarek Abdalla, Head Of Marketing at Google. Also launched for 2013, the Dubai Lynx Masar Creative Award for Print invited students from the region to design a poster to fit the brief given by the Palestine Children’s Relief Fund. All entries have been judged by members of the official Dubai Lynx jury and the winners will be honoured on stage at the awards.
Last night, attendees were able to unwind and mingle with fellow industry members at Networking Cocktails at Lynx Connect, sponsored by Motivate. This year’s Festival has been attended by a record 1300 delegates, 11% of which have come from client marketing companies. All of the shortlists can now be viewed online at www.dubailynx.com with the winners available to view from tomorrow.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Its flagship festival, the Cannes Lions International Festival of Creativity, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. www.motivatepublishing.com
Festival Dates: 10–12 March 2013
Dubai Lynx Awards: 13 March 2013