Amazing campaign for the UNICEF to promote a healthier television watching habit for children in Indonesia, where children spend almost 5 hours everyday watching television, which is more than twice the maximum the recommended duration.

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael

See what you can switch on, when the screen is off

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