Senior Advertising Account Director | MEMAC Ogilvy Cairo, Egypt

• To have a good understanding of the role of advertising within the broader business context to aid the development of the Agency’s relationship with the Client from advertising supplier to marketing partner
• To have a thorough understanding of all dynamics operating in the market and the consumer’s relationship with the brand
• To be responsible for developing a deep understanding of the Client’s brands and for the effective stewardship of those brands in the short and long term
• In partnership with the Planning, to apply innovative thinking to the development of insightful communication strategies, a longer term brand vision and outstanding creative briefs
• To have a good cross-discipline understanding, i.e. an up-to-date grasp of planning and media tools, print and production techniques, and below-the-line communication channels including PR, Sales Promotion, Direct Marketing, Sponsorship and Interactive
• In conjunction with the Creative Director, the Business Director is ultimately responsible for the quality of the creative work on his/her Clients and for motivating members of the team to achieve the highest creative standards
• Must understand how to inspire and manage the Creative department as well as having the ability to recognise great advertising ideas

Skills

Managing and Leading People
• Develops and communicates a long term vision for teams and inspires them to achieve their own and Company objectives
• Coaches managers to build high performing teams
• Resources the business with the best available talent to build a “company of giants”
• Is able to take tough decisions and effectively resolve conflict
• Creates an organisational climate in which people can thrive

Project Management
• Runs teams at a macro level, ensuring that it works effectively to add value to the client’s brands
• Has a long term perspective that allows for planning and resource allocation across all disciplines
• Oversees resolution of timing and budget conflicts
Strategic Thinking
• Monitors brand activity to ensure it is on agreed brand strategy
• Challenges the brand strategy within the context of the broader business, financial, cultural and social environment
• Channels the team towards a business building direction for the brand
• Able to work with the client as a strong partner in all strategic brand discussions and development of marketing plans
Communication
• Communicates with senior client personnel in a way that strengthens and adds value to the relationship.
• Oversees resolution of situations involving client conflict
• Represents the Agency through public speaking

Apply Now! Sorry, this job is closed.