• To be ultimately responsible for ensuring work is produced on time
• To assist other departments with forward planning on future projects
• To have a thorough working knowledge of all agency systems
• To have a thorough understanding of the client’s business and the major factor/s trends shaping their market(s)
• To be the client’s port of call for all administrative issues
• To be the agency team’s first port of call for all questions relating to client issues
• To build relationships with clients based upon trust/mutual understanding
• To foresee any client issues/questions or internal resourcing issues before they arise.
• To be the creative teams’ main day to day contact, providing direction on creative briefs and generating enthusiasm/trust from the team with which they work
• To be a sound judge of creative work and is able to coherently argue the case for working being on or off brief inappropriate
• To oversee the production of all campaigns produced
• Should master a range of presentation techniques and considers the most appropriate and inspiring way to sell each piece of work
• Should keep abreast of the latest and best creative work across the industry
Skills
Managing and Leading People
• Provides a clear direction for the team in support of business objectives
• Gives effective feedback and coaches individuals to develop their own knowledge, skills and behaviour
• Conduct regular performance and development reviews
• Effectively Manages poor performers
• Recognises and values work done well
Project Management
• Runs a team, negotiating for resource and allocating tasks within and across departments, controlling timelines and budgets, anticipating issues, dealing with problems and working towards a solution
• Acts as the client’s day to day contact for all strategic and creative issues
Strategic Thinking
• Understand the dynamics of the market and the brand within the market
• Builds knowledge of brands, synthesising and interpreting information to facilitate strong strategic thinking
• Drives the ongoing strategic direction of the brand encouraging and supporting others in their brand investigations
• Ensure that all brand activity is on agreed brand strategy
Communication
• Work to ensure client and agency share same expectations across all projects
• Represents individual or team point of view in convincing and compelling manner when speaking or writing
Financial Management
• Understands and appreciates the financial planning process
• Controls costs to ensure projects come in on budget
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