• To have the ability to develop original campaigns and ideas, i.e. skills beyond those of an Art Director
• To contribute to the strategy development of the function
• To run or show the potential to run an account and be responsible for setting standards and meeting deadlines
• To understand fiscal responsibility, and treat client money as his or her own
• To have a deep knowledge of Typography and a very good feeling for its appropriate use
• To have an advanced knowledge of Photography
• To have a very good knowledge of Print Production techniques and processes
• To have a good sense of design and follows the latest trends
• To have an advanced knowledge of artwork preparations and its appropriate use for reproduction in various media
• To assume all administrative responsibilities for making given duties feasible
• To have solid knowledge of required languages and the relevant design skills
• To have a strong grasp of relevant computer skills
Skills
Managing and Leading People
• Provides a clear direction for the team in support of business objectives
• Gives effective feedback and coaches individuals to develop their own knowledge, skills and behaviour
• Conducts regular performance and development reviews
• Effectively manages poor performers
• Recognises and values work done well
• Helps employees to achieve a balance between work and personal life
Project Management
• Effectively organises people and resources e.g. Art Buying to meet project/campaign requirements
• Able to organise the information given e.g. product information for copy to meet project/campaign requirements
• Effectively manages multiple project requests
Strategic Thinking
• Able to understand the strategic thinking that has gone into a brief, debate and contribute to it
• Able to talk intelligently and confidently as to why creative work is on strategy and debate this with team
Communication skills
• Ability to sell creative concepts and executions internally and to clients
• Builds strong relationships with Account Management, Planning & Traffic
• Presents ideas clearly, succinctly and passionately
• Ability to deal effectively with clients on a day-to-day level
Technical Expertise
• Ability to display meticulously well designed Art Direction
• Ability to show a range of voice and style in writing
• Ability to finesse the ideas of junior creative staff
• Good knowledge of creative formats (above and below the line)
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