Our client, a global FMCG multinational organization with offices worldwide, is currently seeking a senior brand manager for the Dubai based office.
We are seeking a Senior Brand manager who will report to the Marketing manager. You will be managing a junior brand manager and will be responsible to further develop the brand in the Middle East to feed group growth. You will lead brand strategy development and vision, identifying the risks, opportunities and objectives. You will control and improve brand P&L, manage all advertising and media agencies and implement manual marketing plan. You will lead and support brand positioning and build and follow brand budget. You will work with research agencies to better understand your consumers, their needs, and develop communication plans with partner advertising agencies to drive share of your brand. You will work in a multifunctional team to drive holistic sales and marketing strategies across each market, ensuring there is a plan for each market and channel. You will manage global innovations and tailor them to the needs of the Middle Eastern market ensuring that there is the right pricing, promotional and retailer plan in place, working closely with the national sales manager to ensure the sales teams have all of the tools they need to win with their retailers. You will work with market research agencies to track and analyse retail audit KPIs, and write recommendations to drive your brand forward.
As the ideal candidate, you must be degree educated with a minimum of 4 years FMCG multinational marketing experience of which at least 2 years would be work experience in the Middle East. You will ideally have spent some time in a brand manager capacity. This role is open to male and female applicants and you do not need to be an Arabic speaker to apply. You will have had ownership and input into customizing global campaigns and initiatives to relevant markets, as well as creating innovation within new markets. You will have a track record of delivering growth and creating strategic plans and concepts that have step changed the business. You will have exceptional interpersonal and analytical skills and be able to communicate clearly and concisely to all levels of the organisation. You will be an excellent presenter who is able to convey ideas in a simple and clear way to energise the organisation into action.
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