create, develop and write through the line advertising .
• To write imaginative, broad, instructive and different original copy
• To have an understanding of advertising as a selling tool-not someone with only literary, editorial, journalistic or screen writing talents
• To think visually
• To have advanced knowledge of Typography and a good feeling for its appropriate use
• To have a very good sense of design and follows the latest trends
• To ensure hours are written accurately, and fully on time sheets
• To respect all internal and external appointments
• To assume all administrative responsibilities for making given duties feasible
• To have solid knowledge of required languages and the relevant design skills
• To have a strong grasp of relevant computer skills
• To invariably meet deadlines
Skills
Managing and Leading People
• Provides a clear direction for the team in support of business objectives
• Gives effective feedback and coaches individuals to develop their own knowledge, skills and behaviour
• Conducts regular performance and development reviews
• Effectively manages poor performers
• Recognises and values work done well
• Helps employees to achieve a balance between work and personal like
Project Management
• Effectively organises people and resources e.g. Art Buying to meet project/campaign requirements
• Able to organise the information given e.g. product information for copy to meet project/campaign requirements
• Effectively manages multiple project requests
Strategic Thinking
• Able to understand the strategic thinking that has gone into a brief, debate and contribute to it
• Able to talk intelligently and confidently as to why creative work is on strategy and debate this with team
Communication skills
• Ability to sell creative concepts and executions internally and to clients
• Builds strong relationships with Account Management, Planning & Traffic
• Presents ideas clearly, succinctly and passionately
• Ability to deal effectively with clients on a day-to-day level
360 Degree Brand Stewardship
• Understands the philosophy and working practices of 360 Degree Brand Stewardship
Technical Expertise
• Ability to display meticulously well designed Art Direction
• Ability to show a range of voice and style in writing
• Ability to finesse the ideas of junior creative staff
• Good knowledge of creative formats (above and below the line)
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