MAIN RESPONSIBILITIES:
Develop and implement Marketing Communications strategies, target and initiatives
Drive implementation Corporate Brand, including initiatives for roll-out and activation of corporate brand
Coordinate with BUs in managing product brands and in developing marketing communications content
Ensure alignment of corporate brand and advertising campaigns with corporate branding and communication strategy
Advise on media buying process and management
Drive initiatives to improve PR communication, sponsorship and Corporate Social Responsibility
Establish or/and enhance communication planning and execution processes towards and integrated communication execution
Participate in and coordinate activities with external agencies
Advise on optimization of media spending and share of voice.
Advise on optimization of spending on Sponsorship and CSR
Develop talent via transfer of knowledge and active involvement of team members in brand and marketing communication activities
Develop talent within the team by providing consistent direction and support
Participate as a member of the advertising and branding team on a daily basis including resolving issues and maintaining high motivation levels within the team
Delivery of Market Communications strategies, plans, targets and initiatives
Timely execution of communication initiatives (eg. Campaigns, branding, etc.)
Roadmap for Initiatives and activities driving implementation of corporate Brand
Brand Equity and Brand Value Index
MINIMUM QUALIFICATIONS:
Post-graduate degree in Business Administration or Post-graduate degree in Marketing
SPECIFIC EXPERIENCE:
Should have been in a leadership role for at least 3 years
Should have at least 5 years experience in corporate communication, branding or public relations from a telecom operation
OVERALL EXPERIENCE:
At least 10 years
TECHNICAL SKILLS:
Advanced experience with telecom sector
Advanced experience within telecom Branding, PR, Sponsorship and advertising
Omani or regional market knowledge is an advantage
Experience as manager with one of abovementioned areas. Alternatively experience as a communication consultant working with the focus on transferring of knowledge to team
BEHAVIOURAL SKILLS:
Very good business judgement
Very good analytical skills
Very good written and oral communication skills
Very good coordination skills
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