Personally I hate the sun and I try to avoid it as much as possible, specially when I’m on the beach, but many people like to bake in the sun for hours and that increases the chances of skin cancer, so would you lure beachgoers into the shadow?
You use the other fast growing cancer, the internet!
As much as I respect the idea, it is sad to see beachgoers turing their backs to the sea and dive into their screens, I mean why bother coming to the beach in the first place? Just sit home and stay connected.
Advertising Agency: Happiness, Brussels, Belgium
CEO: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative director: Philippe Fass
Chief Innovation Officer: Kris Hoet
Concept Provider: Laurie Lacourt, Catherine Hermans
Creative producer: Dominique Van Doormaal
Graphic designers: Gregory Ellinger, Laurie Lacourt
Account Management: Pascal Kemajou
Agency producer: Bart Vande Maele
WiFi Hardware Specialist: Ward Van Ooteghem
Production company: Maneki Studio
Post Production company: Moxy