Abu-Dhabi based news channel Sky News Arabia is running a very nice branding campaign on Dubai Metro, if you commute across Sheikh Zayed Road you probably have seen this in the last couple of weeks, the branding is available in t locations, as far as I know.
The branding reads Sky News Arabia’s tagline “Al Aan wa men kol makan” – which means “Breaking news from everywhere”.
I’m not a fan of news channels, but personally I like Sky News Arabia, they have a very nice brand and their marketing team did few interesting projects, remember the cinema stunt they did couple of months ago? Of course it was meant to go viral and it did, the below video got more 2.5 million views on YouTube in 4 months:
A closer look