TECOM Investments’ Media Cluster and Flagship Projects Launch Revolutionary Arabic Bookstore Application at IP & TV Forum MENA 2011

Dubai-UAE: 1 November, 2011 – Smart phones have opened new growth avenues and set new trends in e-reading narrowing the digital gap between Arabic and English content, according to senior management from TECOM Investments Media Cluster.

The comment came during the launch of Rufoof, a revolutionary Arabic bookstore application, conceptualised by Flagship Projects, a business partner of TECOM Investments’ Media Cluster. Rufoof was launched on the sidelines of the IP & TV Forum MENA 2011 at a media roundtable hosted by TECOM Investments at the Jumeirah Beach Hotel, Dubai. Senior management from TECOM Media Cluster as well as Flagship Projects attended the event.

Rufoof has been designed as an online store providing a wide range of titles including books, articles and e-journals. Content can be downloaded to enable access even when the device is offline. Bookmarking pages, search, a variety of font sizes and the ability to change the colour of bookshelves at the online store are some of the features embedded in the application.

Mohammad Abdullah, Managing Director of TECOM Investments’ Media Cluster, said: “Rufoof is a fine example of the growth and proliferation of Arabic content. It is essential to develop and innovate on Arabic homegrown content for users in the region. Developers need to offer the right content and team up with platforms that have the potential to penetrate the market.

“The media cluster is committed to providing young entrepreneurs an environment that encourages innovation through fostering the incubation and realization of inventive concepts.”

Rufoof offers a platform for publishing houses and content driven organisations in the Middle East to make their body of work in English and Arabic available to online users through the purchase of space. Content generators have the option to buy a premium package to publish their books and articles in a special section on Rufoof or simply post their books individually.

With Rufoof, authors and publishers are protected from piracy due to the high security features deployed by a team of software developers.
Shadi Hasan, Managing Director, Rufoof, said: “E-books have gained popularity due to the increasing proliferation of the iPhone, iPad and smartphone devices in the region. Rufoof provides a new reading experience for Arabic content users. It is a world-class value-added mobile application unique to the Arab world. The time is right for every publication house to create digital versions of its content to gain wider reach and easy accessibility, and Rufoof is delighted to lead by example.”

Flagship Projects, a leading developer of mobile applications in the Middle East, is poised to increase its share in the coming years. Through Rufoof, the application developer is showcasing its best expertise and the ability to develop creative professional content for the local and regional market.

TECOM Investments’ Media Cluster – Dubai Media City, Dubai Studio City and International Media Production Zone – offers business friendly regulatory frameworks and a state-of-the-art infrastructure. Its support of industry events comes as part of its long term objective to build a knowledge base for the benefit of stakeholders in the media sector.


About Dubai Media City
Strategically located at the crossroads of the Middle East, Africa and South Asia, Dubai Media City, a member of TECOM Investments, is rapidly emerging as the region’s media hub. The City provides an advanced infrastructure for media-related businesses to operate globally out of Dubai. Dubai Media City is the place where activities Publishing, Music, Film, New Media, Leisure & Entertainment, Broadcasting, Media & Marketing Services, and Information Agencies will thrive. The facility offers an environment that allows companies and individuals to operate with collective synergy and freedom.

Companies based in Dubai Media City have the unique edge of commercial benefits derived from our free zone status including 100 % business ownership and exemption from personal income and corporate taxes. Since its official opening in January 2001, Dubai Media City has grown to become a thriving media community of over 1400 companies and hundreds of freelance media professionals. Several global media giants and promising entrepreneurial ventures have joined this unique community.

Smart Phones Open New Growth Avenues for Arabic Content

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