Dubai-UAE: 29 September, 2011: Sony Ericsson is adding to its ever growing ecosystem of over 150 optimised titles for Xperia™ PLAY with a partnership with world renowned Square Enix®.

Revealed today, the partnership will bring much loved titles such as “Lara Croft and the Guardian of Light™” exclusively to Android on Xperia™ PLAY in November 2011. More established hits from Square Enix will follow in the coming months.

Ben Cusack, Head of Mobile for Square Enix Europe, said: “With a unique control pad and immersive graphics that enable an enriched gaming experience, Xperia PLAY is bringing a unique and exciting dimension to smartphone gaming. This is just the start of what we plan to do together, but right now, we are delighted to be able to show off the full potential of our games with this innovative smartphone, bringing them to life as our creators intended.”

Tim Harrison, Head of Content and Marketing Strategy for Sony Ericsson, said: “Xperia™ PLAY continues to redefine smartphone gaming. By bringing some of the world’s most popular console games to Xperia™ PLAY, we’re delivering an unrivalled smartphone gaming experience. And this is still really only just the beginning – we will continue to push the boundaries of what is possible with new games and new experiences optimized for Xperia PLAY, ensuring that consumers have the best gaming possible experience on a smartphone, whatever games they are in to.”

Sony Ericsson continues to make Xperia™ PLAY available to more consumers in more markets around the world. During its participation at Games 11 in Dubai, Sony Ericsson announced the availability of four Electronic Arts (EA) titles free of charge for Xperia™ PLAY from 1 October 2011 – 10 January 2012. The games include Need for Speed-Shift, Dead Space, Battlefield – Bad Company 2 and Need for Speed- Hot Pursuit.

Check out the Sony Ericsson Product Blog for more information:

– ENDS –

1) Facts and features may vary depending on local variant. 2) Operational times are affected by network
preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2011

The Liquid Identity logo is trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony, Walkman and Zappin are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at:

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit:

For media inquiries please contact:

Mathilda Saad
APCO Worldwide (JiWin Public Relations)
Tel: +971 4 3613879
Mobile: +97150 699 9890

Sony Ericsson Announces Blockbuster Title Lara Croft and Guardian of Light first to Android on Xperia PLAY

| Newswire |
About The Author
- This post was added by the Editor of jazarah! We present the latest in advertising, media, entertainment and mobile technology from around the web; creative ad campaigns, news and reviews, reports and insights, job openings, company directory and more!

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>