July 23, 2014

Sony Ericsson Announces Blockbuster Title Lara Croft and Guardian of Light first to Android on Xperia PLAY

LaraCroft

Dubai-UAE: 29 September, 2011: Sony Ericsson is adding to its ever growing ecosystem of over 150 optimised titles for Xperia™ PLAY with a partnership with world renowned Square Enix®.

Revealed today, the partnership will bring much loved titles such as “Lara Croft and the Guardian of Light™” exclusively to Android on Xperia™ PLAY in November 2011. More established hits from Square Enix will follow in the coming months.

Ben Cusack, Head of Mobile for Square Enix Europe, said: “With a unique control pad and immersive graphics that enable an enriched gaming experience, Xperia PLAY is bringing a unique and exciting dimension to smartphone gaming. This is just the start of what we plan to do together, but right now, we are delighted to be able to show off the full potential of our games with this innovative smartphone, bringing them to life as our creators intended.”

Tim Harrison, Head of Content and Marketing Strategy for Sony Ericsson, said: “Xperia™ PLAY continues to redefine smartphone gaming. By bringing some of the world’s most popular console games to Xperia™ PLAY, we’re delivering an unrivalled smartphone gaming experience. And this is still really only just the beginning – we will continue to push the boundaries of what is possible with new games and new experiences optimized for Xperia PLAY, ensuring that consumers have the best gaming possible experience on a smartphone, whatever games they are in to.”

Sony Ericsson continues to make Xperia™ PLAY available to more consumers in more markets around the world. During its participation at Games 11 in Dubai, Sony Ericsson announced the availability of four Electronic Arts (EA) titles free of charge for Xperia™ PLAY from 1 October 2011 – 10 January 2012. The games include Need for Speed-Shift, Dead Space, Battlefield – Bad Company 2 and Need for Speed- Hot Pursuit.

Check out the Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products

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© Sony Ericsson Mobile Communications AB, 2011

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Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

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Email: msaad@apcoworldwide.com

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