Sony Ericsson Middle East Announces Over 10 New Gameloft Titles for XPERIA™ PLAY

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Spider-Man: Total Mayhem, N.O.V.A.2 and Modern Combat 2 among Additional Titles Available for Xperia™ PLAY

Dubai-UAE: 21 June, 2011 – Sony Ericsson Middle East today announced that more than 10 new additional games are optimized and now available for Xperia™ PLAY users in the region. The Gameloft titles include a broad range of genres varying between sports, social, arcades and action.

Offering a rich combination of popular, innovative, immersive and addictive titles that are graphically rich, the new titles will appeal to varied users and usage occasions. Xperia™ PLAY comes with six preloaded titles in the device that is available in the Middle East market.

Spider-Man: Total Mayhem, the best action game from Gameloft, is one of the most exciting titles announced for Xperia™ PLAY. It boasts ultra-dynamic gameplay with more than 20 fighting combos that take advantage of Spider-Man’s extraordinary agility and super powers.

Amongst other titles announced for the Middle East markets are Modern Combat 2: Black Pegasus, N.O.V.A.2: Near Orbit Vanguard Alliance, Let’s Golf 2 and Splinter Cell: Conviction.

Leading franchises that were preloaded in Xperia™ PLAY include EA’s Need for Speed, Sims 3 and the world-first multiplayer version of FIFA 10 for mobile.

Commenting on the occasion, Spyridon Gousetis, Head of Marketing, Sony Ericsson Middle East, said: “Xperia™ PLAY is a revolutionary, best in class smartphone offering powerful gaming and entertainment experiences. We are delighted to announce the exciting new games optimized for the Middle East which enhances the holistic mobile gaming experience. This further testifies that Xperia PLAY is a class apart from any other smartphone that is available in the market.”

Xperia™ PLAY is the world’s first PlayStation certified smartphone. With Android based functionalities that even the most serious power users would be delighted to toy with, Xperia™ PLAY offers an immersive gaming experience that is unparalleled by any other device in its category in the Middle East.

Priced at AED2499, the Xperia™ PLAY is available in the Middle East market in two colours.

New Games Available on Xperia™ PLAY:
Assassin’sCreed™ – Altaïr’sChronicles
Uno™
Spider-Man: Total Mayhem
Real Football 2011
Modern Combat 2: Black Pegasus
Let’s Golf 2
Tom Clancy’s Splinter Cell Conviction
Brothers® in Arms 2: Global Front
N.O.V.A.2: Near Orbit Vanguard Alliance
Eternal Legacy

Brothers® in Arms 2: Global Front

Brothers® in Arms 2: Global Front

Real Football 2011

Real Football 2011

Let's Golf 2

Let’s Golf 2

On this occasion, Sony Ericsson is organizing an online competition in Facebook where Middle East users can become fans and participate in the contest. Titled, ‘Name the Game’, the contest is designed around the idea of testing the users knowledge about the PS3 games. The online contest will take place until 25th June 2011 and winners stand a chance to win an Xperia™ PLAY. For more information about the contest, please visit http://www.facebook.com/SonyEricssonME

– ENDS –

About Sony EricssonSony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the most entertaining smartphones in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press

For media inquiries please contact:
Mathilda Saad
JiWin Public Relations
An APCO Worldwide Company
Tel: +971 4 3613879
Mobile: +97150 699 9890
Email: mathilda.saad@jiwin.ae

Ajith Henry
JiWin Public Relations
An APCO Worldwide Company
Tel+971 4 446 6260
Mobile: +97155 954 8657
Email: Ajith.henry@jiwin.ae

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