Designed by Globally Renowned Design Star Karim Rashid
Dubai-UAE: 13 November, 2011 – Sony Ericsson today unveiled elegant limited edition back covers for Sony Ericsson’s Xperia™ arc S, designed by the award-winning ‘popstar of design’ Karim Rashid.
Karim Rashid, who has to date crafted over 3,000 designs and won over 300 awards, has also created an attractive accessory to conveniently hold the Xperia arc S in place while charging.
Describing the qualities that unite his design and the Xperia™ arc S, Rashid said: “With its kind of sweep and curves, the smartphone exactly meets my design philosophy. I call it aesthetic minimalism. The Xperia™ arc S humanises technology, which is one of the primary goals of my work.”
Drawing inspiration from the urban curves and structures of New York’s architecture, Karim Rashid’s new outfit ensures the Xperia™ arc S easily nestles into the user’s hand,
Complementing its ergonomic design, the award-winning Xperia™ arc S lives up to its promise and delivers the extra-fast 1.4 GHz processor featuring enhanced entertainment. In addition to appeasing music lovers with millions of songs on ‘Music Unlimited’, movie-goers too are offered some of the latest Hollywood blockbusters. The 8.1 megapixel camera with Exmor R-Sensor additionally ensures ultra-sharp images, even in weak light.
Sony Ericsson Xperia™ arc S at a glance:
Super-fast 1.4 GHz processor
3D and 2D sweep panorama photography
8.1 MP camera with Exmor R™ for mobile image sensor
4.2” Reality Display with Mobile BRAVIA® Engine
Latest Android™ platform Gingerbread 2.3
About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press