Dubai-UAE: 03 April, 2013 – Sony, the leading consumer electronics brand, today announced the launch of the Handycam HDR-PJ790 camcorder that delivers Full HD video and pristine still images. The new camcorder features higher brightness for built-in projection and a range of advanced performance capabilities.

Taking the ultimate theatre experience to the next level, the Sony Handycam HDR-PJ790 camcorder’s built-in projector gets a boost in brightness with a high-contrast 35 lumen projector. The compact, LED-based projector built into the flip-out LCD panel of the camcorder can project video and images up to 100-inch diagonal onto any flat surface with upgraded resolution for an even clearer, sharper picture. The external HDMI input lets users project content from compatible smartphones, tablets or PCs – movies, slideshows, web pages, games – onto any flat wall or surface. This model also features a high sensitivity microphone and an advanced sound processor for rich audio results.

What’s more, the 24.1MP camcorder offers manual control and minimal shake when shooting on the move with its Balanced Optical SteadyShot™ image stabilization. The Exmor R CMOS Sensor allows users to shoot 24.1MP still images and video concurrently without missing any part of the action.

Sony Handycam PJ790

Precious moments become even more special the second time around when captured in exquisitely rich 1920 x 1080/60p/24p Full HD video. Multiple connectivity options allow the footage to be shared on the big screen simply through connecting the camcorder to a compatible HDTV with an HDMI™ cable.

Balanced Optical SteadyShot image stabilization compensates for a greater degree of camera shake, ensuring significant blur reduction and stunningly smooth video. This powerful image stabilizer makes it much easier to shoot crisp blur-free images in a range of challenging situations using a floating lens unit which controls the entire optical path, including the image sensor.

The high quality video is equally complimented with superior audio. The top-mounted 5.1 surround sound microphone is independent and isolated from the camcorder for premium audio capture. The new Advanced Sound System offers a wider dynamic range and crisper, cleaner sound while Audio REC level adjustments deliver better creative control.

The new camcorder is embedded with advanced capture and control features that are often considered the domain of professional cameras. A convenient assignable dial provides manual control of focus, exposure, white balance, iris and shutter speed, plus the ability to experiment with more advanced features such as zebra and peaking.

The new HDR-PJ790 Full HD Camcorder is currently available across Jumbo Electronics showrooms and other leading electronics retailers in the UAE.

Sony Handycam PJ790

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.

Sony Launches Handycam PJ790 Featuring Best-Ever Picture Quality and Enhanced Projection Capabilities

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