Sony Mobile announces innovative new SmartWear and unique user experiences at CES

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Commitment to innovation with an exciting vision for the future of wearable technology

7th January 2014, Dubai: Sony Mobile Communications (Sony Mobile) today announced a series of new products and innovations that build on the strong momentum gained with industry leading product launches throughout 2013, and set the stage for a transformative year in 2014.

“Last year we made a breakthrough in bringing consumers the best of Sony in our premium products,” said Kunimasa Suzuki, president and CEO of Sony Mobile. “These demonstrate our commitment to excellence in Sony’s unique user experience. Our thirst for innovation and desire to challenge conventional boundaries will deliver groundbreaking products that truly enhance consumers’ lifestyles.”

An exciting vision for smart, wearable user experience
At CES, the famous global consumer electronics and consumer technology tradeshow that takes place every January in Las Vegas, Sony underlined its commitment to the rapidly evolving wearable technology market. In addition to smartphones, Sony is outlining its new SmartWear Experience vision – an upcoming range of SmartWear products, with Xperia smartphones, and a new Lifelog application.

Standing for flexibility, the first product in the range is “SmartBand”. It offers life empowerment by logging daily activities and representing them visually in Sony’s Lifelog application. Not only that, it will collect photos taken, music enjoyed, games played and social activities. Users can reminisce at the past, make the best of the present and plan for the future.

Core is the intelligence at the heart of SmartWear Experience vision, an independent module that can be personalized and worn flexibly in a number of different styles such as in the pocket or as a necklace.
Life is more than the number of steps you take – the SmartWear Experience is about emotion as well as motion. Entertainment and information; how you feel as well as what you do. It’s about moving, and most importantly, being moved.

Lifelog is a unique application that will be compatible with any smartphone running Android 4.3 and above. It collects your physical, social and entertainment activities and displays them as a visual representation of your past, present and future. You can see how active you were, what pictures you took; where and when, how you have been interacting with your world during the day – and use this to make more informed decisions looking forward.

And, with open software and hardware, Sony is forging new in-market partnerships, to offer consumers more choice. Further details will follow in the coming weeks.

Relentless commitment to consumer-centric innovation
Core is a 24/7 wearable module that’s fully waterproof (rated IP58), despite its exposed microUSB port. This is Sony Mobile’s first product classified as “waterproof” without a microUSB port lid; it’s representative of Sony’s commitment to no-compromise usage and durable innovation.

Sony is already a category leader in wearable technology, with the recently launched SmartWatch 2, a sleek and capable companion device that works with Android smartphones from all manufacturers, already selling beyond expectations.

About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com

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