Xperia™ SP Offers High Quality HD Experience, LTE 4G and Easy Connectivity with One-touch Function in Beautiful Cutting-edge Design

Dubai-UAE: 16 April, 2013 – Sony Mobile Communications (Sony Mobile) today announced the launch of the new Xperia™ SP that delivers 4G LTE performance, the latest camera features and a stunning 4.6” HD Reality Display for razor sharp pictures and superior brightness, utilising the expertise from Sony’s BRAVIA® TV engineers.

The smartphone’s Mobile BRAVIA® Engine 2 analyses content type and adjusts the image automatically to deliver an even better viewing experience, making it one of the most intelligent smartphone screens. The engine makes the adjustment by adding new real-time contrast optimisation to the sharpness enhancement, high-quality colour management and noise reduction.

The Xperia™ SP offers the best of Sony with a range of technologies for the ultimate user experience, including NFC connectivity for one-touch function, 8MP fast-capture camera, Battery STAMINA Mode for extended battery life.

Spyridon Gousetis, Director of Marketing, Sony Mobile Communications, Middle East and Africa, said: “Building on the sleek design and innovation that Sony Mobile is recognized for, the new Xperia™ SP also features a number of enhancements that amplify user experiences. Equipped with the BRAVIA® Engine 2 technology and 4G LTE capabilities, the new smartphone delivers the best of Sony’s expertise to a wider consumer profile.”

The device sports a precision-crafted and co-moulded aluminium frame for a seamless, sleek, solid and stunning look. Taking the unique design innovation a step further, the device also features a colour-changing ‘transparent element’ with customisable illuminations that users can personalise to receive alerts of incoming calls and text messages. One can even set the illuminations to flash to the beats of their favourite music.

The smartphone also benefits from Sony’s signature media apps for enjoying photos, music, movies and games on the go and offers a consistent entertainment experience. The ‘WALKMAN’ and ‘Album’ apps provide online and offline content through a single access point with new ways to enjoy and share that content. The ‘WALKMAN’ application also directs to downloaded music and Facebook social integration. The ‘Album’ application allows quick browsing of photos of Facebook friends or images by location.

Sony Mobile’s new XperiaTM SP is currently available across leading electronics retailers in the Middle East.

Key features for Xperia SP

  • Precision crafted and co-moulded aluminium frame that weighs 155 grams
  • Google™ Android™ 4.1 (Jelly Bean) operating system and 1.7 GHz Qualcomm MSM8960Pro Dual Core processor
  • Super-bright 4.6” 720p HD Reality Display with Mobile BRAVIA® Engine 2
  • One-touch functions with NFC to share music and photos between devices
  • 4G LTE for superfast entertainment and browsing
  • Unique ‘transparent element’ can be personalised to change colour to notify of incoming messages and calls. Users can also simply set it to flash to the beats of their music to stand out from the crowd
  • 8MP fast-capture camera with Exmor RS for mobile, HDR and Superior Auto for the best photos, even at night or against a strong backlight
  • Battery STAMINA Mode for optimum battery life
  • Available in white and black colour variations

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Mobile Communications:
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com

Sony Mobile Xperia™ SP Debuts in the Middle East

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