“like.no.other”, perhaps the best slogan a brand can have, at least it’s my favorite, SONY is one of the most renowned electronics and gadgets brands in the world, we sensed a great creativity in their advertising, just like this campaign that won a golden award at Dubai Lynx 2008, I like it and it deserves the award, specially the banana one.
The concept is nice, I like it, but it was done twice before in 2007 and 2006, take a look at this campaign, and this one, it’s the same concept but the implementation is different, the idea is to highlight that you can store a lot of data in this tiny device – flash desk -, I mean we’re way passed this, and it was done by your brand twice before.
Advertising Agency: Fortune Promoseven, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Matthew Jones
Photographer: Adam Browninghill
Art Buyer: May Farhat
Account Supervisor: Irwin Pinto
Advertiser’s Supervisor: Fukushima Ruysuke
