, the Middle East’s first and online private shopping club has been acquired by, the largest online retail and marketplace in the Arab world in a move aimed at consolidating the market leadership of both enterprises in the online space. was established in 2010 and quickly took a leadership position in the fashion & lifestyle ecommerce category, by offering the website’s rapidly growing member base exclusive access to daily incomparable deals, on a rich selection of over 700 of the world’s top fashion and lifestyle brands in the women’s, men’s, children’s, beauty, gadgets, and home fashion categories.

“The acquisition of will strategically align our two companies, maximizing our synergies and consolidating our resources with the aim of further building the largest e-commerce business in the region,” said CEO Ronaldo Mouchawar. “The fashion market in the Middle east is more than $30bn, and on line share is less than 1%, we have a huge potential and that is the main reason of this acquisition.”, first established in 2005 and is part of Jabbar Internet Group. is the largest e-commerce site in the Arab world with operations in United Arab Emirates, Saudi Arabia, Egypt, Jordan, Kuwait and soon expanding to new markets. founder SayginYalcin said, “ has continuously proven to be the market leader in its sphere. The acquisition by has now created the largest ecommerce force in the region. This investment will enable to accelerate its growth, add unique values to the new organization and further ensure its market leadership.” acquires

| Newswire |
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