This is a very cool idea and implementation, not sure how practical it is though, but to communicate the ability of Philips light to attract insects the agency came up with this direct mail, good job!

Advertising Agency: Bovil DDB, Eindhoven, The Netherlands
Creative Director: Shaun Northrop
Art Director: Jeroen Manders
Copywriter: Levi Sars
Additional credits:: Linda Dortmans

Special Lighting Attraction

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