- TWO NEW AWARD CATEGORIES:
- BRANDED CONTENT & ENTERTAINMENT AND CREATIVE EFFECTIVENESS
- NEW SPIKES PALM AWARD
17 May 2012 – Spikes Asia, the regional Asia Pacific Awards and Festival for creative excellence in advertising and communications, is now open for entries.
This year, Spikes Asia introduces two new award categories, Branded Content & Entertainment and Creative Effectiveness, bringing the total number of categories at the Festival to sixteen. The dedicated juries, led by global experts, will convene in Singapore in September to judge the entries and award the much sought-after Spikes trophies.
The new Branded Content & Entertainment category will honour creative marketing messages that engage consumers via relevant content platforms rather than traditional advertising methods, while Creative Effectiveness will reward creativity which has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.
The new Spikes Palm Award will be presented to the most awarded Production Company in the Film and Film Craft sections. The award will be calculated on a points basis, with different values attributed to each award and shortlist place: 10 points for the Grand Prix, 7 points for a Gold Spikes Asia Award, 5 points for a Silver, 3 points for a Bronze and 1 point for a shortlist entry.
“Asia Pacific is both an exciting and growth region. The addition of the Branded Content & Entertainment and Creative Effectiveness categories is not only important for the continued development of Spikes Asia, but also recognises the importance of combining marketing and entertainment as well as the value of creativity in effective communications,” comments Myriam Coupard, Festival Director of Spikes Asia.
Attendees of Spikes Asia 2012 will be given the unmissable opportunity to view all of the entries on dedicated interactive kiosks with the shortlisted work also exhibited during the Festival. The winners will be announced and presented with their trophies at the highly regarded Awards Ceremony which will bring to a close the Festival on 18 September 2012.
For further information on categories and how to submit entries into Spikes Asia 2012, please go to http://www.spikes.asia/enter_the_awards/categories_and_rules.cfm.
The Spikes Asia Festival of Creativity celebrates and inspires Asia Pacific creativity in creative communications.
Suntec Singapore, 16-18 September 2012
Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia Awards show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, Asian Marketing Effectiveness Festival and the Digital Media Festival for APAC. The business is managed by i2i Events Group, which delivers world-class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com
Key 2012 Dates
Delegate Registration: Open
Entries Deadline: 20 July 2012
Delegate Early Bird Registration Ends: 1 August 2012
Festival Dates: 16-18 September 2012