18 September 2012, Singapore – The winners of the Spikes Asia 2012 Awards have been announced tonight at the hotly anticipated Awards Ceremony which took place at the Grand Theatre, Marina Bay Sands in Singapore.
Ten juries have been working in Singapore to choose 397 deserving winners from an initial 4,860 entries. The 2012 awards have been given as follows:
Branded Content & Entertainment *New* – 17 winners: 1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze
Grand Prix: Host Sydney, Australia, Air New Zealand, ‘The Kiwi Sceptics’
Creative Effectiveness *New* – 4 winners: 1 Grand Prix
Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, ‘Break Up’
Design – 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze
Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei
Digital – 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze
Grand Prix: Dentsu Tokyo, Japan, Honda Motor, ‘Connecting Lifelines’
Direct – 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, ‘Wi-Fiction’
Film – 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze
Grand Prix: Cheil Worldwide Seoul, South Korea, Amsung Electronics, ‘What Does Your Mind See’
Film Craft – 23 winners: No Grand Prix, 3 Gold, 7 Silver, 13 Bronze
Integrated – 8 winners: No Grand Prix, 2 Gold, 2 Silver, 4 Bronze
Media – 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, ‘Where What You Grow Is What You Eat’
Mobile – 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze
Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, ‘Make TV’
Outdoor – 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
PR – 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze
Print – 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze
Grand Prix: DDB Sydney, Australia, Volkswagen, ‘Bikers-Police’
Print & Poster Craft – 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze
Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
Promo & Activation – 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze
Grand Prix: 303Lowe Sydney, Australia, Ikea, ‘Ikea Catalogue’
Radio – 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze
Grand Prix: JWT Singapore, Singapore, Unilever Singapore, ‘Radio Prank’
BBDO was presented with the Network of the Year trophy with DDB coming second followed by Leo Burnett in third.
DDB, Sydney was honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and BBDO Guerrero, Makati City in third.
The Independent Agency of the Year was awarded to PARTY, Tokyo with Taproot, Mumbai in second and The Monkeys, Sydney in third.
The inaugural Spikes Palm award, given to the best Production Company, was taken by Exit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.
The Media Agency of the Year trophy was awarded to Mindshare, Mumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.
During the Awards, the prestigious Advertiser of the Year accolade was presented to P&G Asia in honour of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia. Freddy Bharucha, Chief Marketing Officer of P&G Asia was on stage to collect the award.
Also announced at the Awards were the winners of the Young Creative Spikes Competitions. India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The new Agency Shoot Out Competition saw The Philippines going home with gold. After the awards, delegates celebrated into the night at the official Spikes Asia After Party which took place at the Avalon nightclub, Marina Bay Sands in Singapore. From tomorrow, 19 September, full details of all the winners will be available to view on the website www.spikes.asia/winners.
1,800 delegates from 27 countries have enjoyed three days of inspiring content, have viewed great work, and participated in fun networking events.
The Spikes Asia Festival of Creativity celebrates and inspires Asia Pacific creativity in creative communications.
Suntec Singapore, 16-18 September 2012
Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia Awards show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness and the Digital Asia Festival. The business is managed by i2i Events Group, which delivers world-class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com
Key 2012 Dates
Festival Dates: 16-18 September 2012