An integrated campaign with a mission to celebrate and unite everyday people and ideas around the region, who share unmistakable authenticity and originality.
Dubai, 14 May 2015: Our region is rich with undiscovered original talents, refreshing ideas, unique skills and distinctive places that are worthy of recognition, yet go rather unnoticed.
7UP is on a mission, to celebrate acts of originality and the people who do them, to discover and provide a genuine platform for these up and coming originals, to express and share their diversity of interests.
“Everyone has an inner flair to show the world and through #originalspotting, we can bring these talents to light and celebrate them. The campaign goes beyond people’s originality and can be anything from a place, an idea, a concept. It’s a platform to discover and spread this originality across the region, and you can help in making this happen,” said Carla Hassan, Chief Marketing Officer, PepsiCo Middle East and Africa commenting on this initiative.
Through an integrated TV campaign, digital activation and an online hub www.originalspotting.com 7UP invites the region, to spot acts of originality and post them using the hashtag #originalspotting via social media. The acts of originality will stand side by side other acts from various cities across the region and will be an inspiration to our diversity and to spread our inner sparkle and natural flair.
The Original Spotting regional campaign led by the MEA region is an extension of the global 7Up campaign to celebrate the new positioning for PepsiCo’s second biggest beverage, announced in March 2014, “Feels Good to Be You”. The new positioning and mantra, celebrates everyone’s uniqueness and is an invitation to be true to yourself, and who you naturally are, the most authentic you, to express your originality and impact your world with a positive beat.
To know more about 7up’s Original Spotting campaign and to get a glimpse of our region’s spotted originals, visit www.originalspotting.com and join our exciting search.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.