Responsibilities:
· Supporting the PR Manager in defining the PR objectives and strategy for Sifico retail brands in conjunction with head of marketing to meet over all business objectives.
· Develop and implement the PR campaigns, such as: product launches, photo shoot, exclusive press operations/editorials, press events (conferences and interviews), sponsorships, and consumer events.
· Create PR initiatives with third-party partnership to further increase brand awareness.
· Develop press relations and serve as the company PR contact. This also includes creating and attending regular face-to-face meetings with the press.
· Create and manage the development of PR tools, such as: writing of press release, press newsletters, Q&A, speeches and any other written corporate communications. This also includes adaptation of PR material into Arabic.
· Create and coordinate press media interest in the organization and ensure regular contact with target media and appropriate response to press media requests.
· Manage, study and analyze Sifico PR clipping/value report on monthly basis and provide recommendations accordingly.
· Serve as primary contact for PR agencies and partners. Coordinate with brands to collect all related PR material such as press releases, images and press kits.
· Organza and manage events to encourage traffic to all stores and maximize sales. This also induces casting models, conducting fittings, outsource hair and make up for events management.
· Manage press media requests for photo shoots, including call in samples from brands PR offices.
· Ensure quality coverage of SIFICO Fashion LLC brands are in relevant publications.
· Develop, updating and manage press/partners PR database sheet.
Requirements:
The Candidate should be educated to certificate level relevant and/or adaptable to the practices of Merchandizing in Luxury Fashion
This will ideally have been gained within High End to Luxury Fashion organizations.
A good understanding of key trends and associated practices in the industry
PC literacy – the ability to use Microsoft office with minimum intermediate skills
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